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Blog was last modified on July 2nd, 2016 by Proof Communications Team
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Don’t make these embarrassing grammatical or spelling mistakes

During a recent radio interview a prominent Sydney barrister was several times heard to use the phrase ‘it was more better’, highlighting that even the most seemingly educated of people aren’t immune from make embarrassing grammatical or spelling mistakes.  Here are some common ones to avoid. I could care less Really? Then feel free to do so until you can’t any more, at which point you can then use the correct expression – ‘I couldn’t care less’. It’s a far…

Don’t make these embarrassing grammatical or spelling mistakes was last modified on August 14th, 2017 by Proof Communications Author
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English grammar

Do you make these common English mistakes?

When you’re typing or texting at speed, it’s easy to spell a word incorrectly. But mistakes can completely change the context of your message and often make you sound just plain silly. Make sure you sound like you know what you’re talking about by using these words correctly. Compliment/complement When two words sound identical, it can make it difficult to know which the right one to use is. A ‘compliment’ is an expression of admiration such as, ‘You look just…

Do you make these common English mistakes? was last modified on August 14th, 2017 by Proof Communications Author
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Cupid

Is poor spelling ruining your love life?

When it comes to finding a partner, some prefer to meet someone the old fashioned way. Through alcohol and poor judgement. For others, online dating sites are the way to go. But it turns out there are things way more unacceptable to potential mates than spurious claims of having actually enjoyed Eat, Pray, Love, declaring you’re a “glass half-full kinda guy” or employing the excessive use of LOL. And one of the biggest deal breakers of all? Poor spelling and…

Is poor spelling ruining your love life? was last modified on August 3rd, 2017 by Proof Communications Author
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Nudging

Nudge, nudge, wink, wink – how to gently push your customers in the right direction

‘Nudging’ is the runaway winner in the ‘how can I get my customers to change their behaviour?’ stakes. SMH writer Matt Wade reports that it was the Brits who first came up with the idea of creating governmental behavioural insight units aimed at improving the effectiveness of their public services. In essence, they use simple psychology when contacting clients to change their behaviour. The NSW Government caught on pretty quickly, establishing its own unit which is generating savings in costs…

Nudge, nudge, wink, wink – how to gently push your customers in the right direction was last modified on July 13th, 2017 by Proof Communications Author
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clapper board

Make video marketing work for your business

Look at forecasts for marketing trends for the next twelve months and it’s a safe bet that video content is in the top five. Tim Asimos from Circle S Studio sums up video’s success: “Video – done well – is engaging and generates ROI, with four times as many consumers preferring digestible video content over text.” Asimos believes that the increasing number of live streaming tools is a huge boon for forward thinking marketers, opening up “virtually endless possibilities for…

Make video marketing work for your business was last modified on July 4th, 2017 by Proof Communications Author
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mistakes

You know the feeling when you notice a mitsake in your stakeholder or corporate document?

Aooccdrnig to rscheearch at Cmabrigde uinervtisy, it deosn’t mttaer waht oredr the ltteers in a wrod are, the olny iprmoetnt tihng is taht the frist and lsat ltteres are in the rghit pclae. While spelling and grammar brainteasers can be fun to work out, there’s no joy in finding mistakes in your stakeholder documents, just after you have published and distributed them – in print or online. Here are a few we’ve discovered in documents from Australia’s leading listed companies:…

You know the feeling when you notice a mitsake in your stakeholder or corporate document? was last modified on June 25th, 2017 by Proof Communications Author
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Words not to use

Words to avoid in your B2B writing

Here are some suggestions for words to avoid in in your B2B writing. Personal judgement words. It’s common to see a business describe itself as the’ best’ or as the ‘leading’ in its field. Unless, you have independent evidence to prove your business really is the best, avoid judgement words. For example, it’s just not credible to say: “We are the leading law firm…” It is better to say: “Five of Australia’s top 10 listed businesses choose our legal advice.”…

Words to avoid in your B2B writing was last modified on June 25th, 2017 by Proof Communications Author
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blog ideas

How to generate more Ideas for your business blog

That business blog you started recently is no doubt coming on a treat. However, even the most ardent blogger can find it challenging at times to come up with new topics. Check out these great ideas for some inspiration. Has your company just won an award? Why did you enter and how will winning help your customers? What’s a typical problem that your target customer has? Outline your best solution. What other industry blogs do you read regularly? Share your…

How to generate more Ideas for your business blog was last modified on June 25th, 2017 by Proof Communications Author
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speak less do more

Why talking less will give you more time

Almost all of us could benefit from having a few extra hours in our working week to get through all the things we need to do.  Working at full capacity, as most of us already are, means this is unlikely to happen.  But what if we could free up time we were already spending in such a way that it didn’t cause other aspects of our business day to suffer? Andy Bounds, renowned communications expert and former UK Sales Trainer…

Why talking less will give you more time was last modified on June 25th, 2017 by Proof Communications Author
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write words

How to get those fiddly words right (or should it be ‘write’)

While speed of communication is of paramount importance these days, sacrificing accuracy for speed is a no go, particularly if it leads to your business communication making a poor impression. Here’s the latest in our series of understanding commonly misused words to get off on the right foot. Affect/effect These two words sound so similar it’s easy to getting them confused. “Affect” is a verb and means to influence something. “Effect” is most commonly used as a noun, so it…

How to get those fiddly words right (or should it be ‘write’) was last modified on June 25th, 2017 by Proof Communications Author
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