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Blog was last modified on July 2nd, 2016 by Proof Communications Team
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Did they really mean to say that?

What is it they say about never getting a second chance to make a first impression? Enjoy this hilarious selection of CV and cover letter bloopers – proof positive of the benefits of proofreading! I took a career break in 2014 to renovate my horse. Skills: Strong work ethic, attention to detail, team player, self-motivated, attention to detail. I am great with the pubic. My duties included cleaning the restrooms and seating the customers. Objective: A career on the information…

Did they really mean to say that? was last modified on December 8th, 2017 by Proof Communications Author
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KISS - keep it simple

Why it’s important to create an organisation Style Guide

Big businesses have in-house style manuals or style guides which set out basic grammar rules and conventions, plus those used specifically by the company. This is so each document put out by the business, including emails, is presented consistently. For instance, every time an employee creates a bullet list, the style guide means, in theory anyway, that they will stick to the company’s convention for bullet points. It could be that semi colons are always used at the end of…

Why it’s important to create an organisation Style Guide was last modified on December 1st, 2017 by Proof Communications Author
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Request for proposal

Proposals: What’s Common Sense isn’t always Common Practice

Proper preparation prevents poor proposals. Everybody knows that, right? Maybe they do, but what so obviously seems like common sense is far from common practice. And the reason so many proposals and tenders fail to make it past the first cut? Confusing activity with preparation. Not understanding the difference between the two can have major implications for your business and directly impact your chances of winning. Poorly thought out and poorly constructed proposals or tenders are: A sure sign of…

Proposals: What’s Common Sense isn’t always Common Practice was last modified on November 23rd, 2017 by Proof Communications Author
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3 podium

Three essential ingredients to winning tenders and proposals

You may not have the word ‘Sales’ in your job title, but if you have responsibility for writing your company’s tenders and proposals, then you’re part of the sales process. And you’ll know that the process includes having conversations with the prospective client well in advance of the Request for Tender or Request or Proposal being issued. While attending sales meetings may not be part of your role, the information your sales person or team uncovers at meetings with your…

Three essential ingredients to winning tenders and proposals was last modified on November 2nd, 2017 by Proof Communications Author
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Coloured books

Tell me a story: how to colour your business writing

What is good story book without pictures? What would Winnie the Pooh be without EH Shepherd, Alice in Wonderland without Tenniel? These classic children’s book illustrators visually interpreted those stories in a way that has made an indelible mark on how they have been read and understood by generations of children. We don’t generally get the paint box out when we are writing business communications, but bringing a bit of colour to your pieces can really improve your reader’s engagement…

Tell me a story: how to colour your business writing was last modified on October 24th, 2017 by Proof Communications Author
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Comma

How a simple comma could cost your business

A misplaced comma can come at an almighty cost. Just ask Oakhurst Dairy in Maine, USA. They’ve recently been embroiled in a landmark court case over their interpretation of a law which excludes overtime pay for companies involved in the ‘…drying, marketing, storing, packing for shipment or distribution of’ certain products. One side argued that ‘packing for shipment or distribution’ was one activity; the other side claimed it was two. And with around $10M at stake if three employees suing…

How a simple comma could cost your business was last modified on October 17th, 2017 by Proof Communications Author
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Right/Wrong

11 writing mistakes anyone can make

Affect vs. Effect ‘Affect’ is a verb that means ‘cause a change in’ or ‘influence’. ‘Effect’ is mostly used as a noun, although when we write in a formal style we occasionally use it as a verb meaning ‘to carry out’ or ‘cause to happen’. She was greatly affected by the latest news. Smoking will affect your health. Take care of your personal effects. The sound effects are amazing. The lawyer effected a great result.   Me, Myself, I While…

11 writing mistakes anyone can make was last modified on September 13th, 2017 by Proof Communications Author
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fresh pair of eyes

Five surefire ways to an error free document

Editing and proofreading your own work is tough. We’re too close to it to proofread it perfectly. A fresh pair of eyes is the answer. If you don’t have anybody to help you, then rest between the time you write and the time you proofread—at least overnight. By doing this, you’ll gain some distance from your writing and you’ll have your own fresh pair of eyes with which to view your content. When you’re ready, here’s how to do it.…

Five surefire ways to an error free document was last modified on September 12th, 2017 by Proof Communications Author
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How to lose a dress size

How To Lose a Dress Size By Putting Pen to Paper 

Check out any online newspaper these days and you’re almost guaranteed to find another celebrity has felt compelled to post a photo which shows them doing something really interesting. Like breathing. Cries of ‘Photoshop!’ follow quicker than you can say Kardashian. But, so what if they’ve indulged in a little image trickery? Editing is nothing new, but the trick is to make it look natural.  Business owners sometimes feel compelled to share most in-depth details of their impressive selection of…

How To Lose a Dress Size By Putting Pen to Paper  was last modified on August 29th, 2017 by Proof Communications Author
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Too much information

Cut to the chase and keep your customers 

How much information is too much information? Are our efforts to retain customers working or are they actually turning them away? And if they are, how did we get it so wrong?  Our big mistake, according to a survey of over 7000 consumers published in the Harvard Business Review, is in thinking that the more we communicate with our customers the more likely they are to be loyal.  However, far from making them stay, engaging with them too often has…

Cut to the chase and keep your customers  was last modified on August 23rd, 2017 by Proof Communications Author
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