Blog

Our latest articles

Blog was last modified on July 2nd, 2016 by Proof Communications Team
Share this ...
Comma

How a simple comma could cost your business

A misplaced comma can come at an almighty cost. Just ask Oakhurst Dairy in Maine, USA. They’ve recently been embroiled in a landmark court case over their interpretation of a law which excludes overtime pay for companies involved in the ‘…drying, marketing, storing, packing for shipment or distribution of’ certain products. One side argued that ‘packing for shipment or distribution’ was one activity; the other side claimed it was two. And with around $10M at stake if three employees suing…

How a simple comma could cost your business was last modified on October 17th, 2017 by Proof Communications Author
Read More
Right/Wrong

11 writing mistakes anyone can make

Affect vs. Effect ‘Affect’ is a verb that means ‘cause a change in’ or ‘influence’. ‘Effect’ is mostly used as a noun, although when we write in a formal style we occasionally use it as a verb meaning ‘to carry out’ or ‘cause to happen’. She was greatly affected by the latest news. Smoking will affect your health. Take care of your personal effects. The sound effects are amazing. The lawyer effected a great result.   Me, Myself, I While…

11 writing mistakes anyone can make was last modified on September 13th, 2017 by Proof Communications Author
Read More
fresh pair of eyes

Five surefire ways to an error free document

Editing and proofreading your own work is tough. We’re too close to it to proofread it perfectly. A fresh pair of eyes is the answer. If you don’t have anybody to help you, then rest between the time you write and the time you proofread—at least overnight. By doing this, you’ll gain some distance from your writing and you’ll have your own fresh pair of eyes with which to view your content. When you’re ready, here’s how to do it.…

Five surefire ways to an error free document was last modified on September 12th, 2017 by Proof Communications Author
Read More
How to lose a dress size

How To Lose a Dress Size By Putting Pen to Paper 

Check out any online newspaper these days and you’re almost guaranteed to find another celebrity has felt compelled to post a photo which shows them doing something really interesting. Like breathing. Cries of ‘Photoshop!’ follow quicker than you can say Kardashian. But, so what if they’ve indulged in a little image trickery? Editing is nothing new, but the trick is to make it look natural.  Business owners sometimes feel compelled to share most in-depth details of their impressive selection of…

How To Lose a Dress Size By Putting Pen to Paper  was last modified on August 29th, 2017 by Proof Communications Author
Read More
Too much information

Cut to the chase and keep your customers 

How much information is too much information? Are our efforts to retain customers working or are they actually turning them away? And if they are, how did we get it so wrong?  Our big mistake, according to a survey of over 7000 consumers published in the Harvard Business Review, is in thinking that the more we communicate with our customers the more likely they are to be loyal.  However, far from making them stay, engaging with them too often has…

Cut to the chase and keep your customers  was last modified on August 23rd, 2017 by Proof Communications Author
Read More

Don’t make these embarrassing grammatical or spelling mistakes

During a recent radio interview a prominent Sydney barrister was several times heard to use the phrase ‘it was more better’, highlighting that even the most seemingly educated of people aren’t immune from make embarrassing grammatical or spelling mistakes.  Here are some common ones to avoid. I could care less Really? Then feel free to do so until you can’t any more, at which point you can then use the correct expression – ‘I couldn’t care less’. It’s a far…

Don’t make these embarrassing grammatical or spelling mistakes was last modified on August 14th, 2017 by Proof Communications Author
Read More
English grammar

Do you make these common English mistakes?

When you’re typing or texting at speed, it’s easy to spell a word incorrectly. But mistakes can completely change the context of your message and often make you sound just plain silly. Make sure you sound like you know what you’re talking about by using these words correctly. Compliment/complement When two words sound identical, it can make it difficult to know which the right one to use is. A ‘compliment’ is an expression of admiration such as, ‘You look just…

Do you make these common English mistakes? was last modified on August 14th, 2017 by Proof Communications Author
Read More
Cupid

Is poor spelling ruining your love life?

When it comes to finding a partner, some prefer to meet someone the old fashioned way. Through alcohol and poor judgement. For others, online dating sites are the way to go. But it turns out there are things way more unacceptable to potential mates than spurious claims of having actually enjoyed Eat, Pray, Love, declaring you’re a “glass half-full kinda guy” or employing the excessive use of LOL. And one of the biggest deal breakers of all? Poor spelling and…

Is poor spelling ruining your love life? was last modified on August 3rd, 2017 by Proof Communications Author
Read More
Nudging

Nudge, nudge, wink, wink – how to gently push your customers in the right direction

‘Nudging’ is the runaway winner in the ‘how can I get my customers to change their behaviour?’ stakes. SMH writer Matt Wade reports that it was the Brits who first came up with the idea of creating governmental behavioural insight units aimed at improving the effectiveness of their public services. In essence, they use simple psychology when contacting clients to change their behaviour. The NSW Government caught on pretty quickly, establishing its own unit which is generating savings in costs…

Nudge, nudge, wink, wink – how to gently push your customers in the right direction was last modified on July 13th, 2017 by Proof Communications Author
Read More
clapper board

Make video marketing work for your business

Look at forecasts for marketing trends for the next twelve months and it’s a safe bet that video content is in the top five. Tim Asimos from Circle S Studio sums up video’s success: “Video – done well – is engaging and generates ROI, with four times as many consumers preferring digestible video content over text.” Asimos believes that the increasing number of live streaming tools is a huge boon for forward thinking marketers, opening up “virtually endless possibilities for…

Make video marketing work for your business was last modified on July 4th, 2017 by Proof Communications Author
Read More
Contact us for a free, no obligation chat about your tender writing, copy writing, editing or proofreading needs
Phone 02 9314 7506
Privacy   |   Tender writers, copywriters and copy editors