If your business is one of the few which doesn’t have a blog, it’s time to get cracking. It doesn’t require huge amounts of resources to get going, or vast investments of your time. Neither does the blog have to be long winded or particularly high level. But it does need to be interesting to keep people coming back to your website.
So, how does a business blog differ from a common, garden-variety blog? Unlike personal blogs about travel, hobbies or yoga performed with improbable degrees of difficulty, a business blog requires no lycra. It simply talks about a subject related to your business. It’s that easy.
But what are the benefits of beginning a business blog? For starters…
- It’s a terrific, low cost marketing tactic that gives you increased online visibility.
- It helps support your business growth by encouraging website traffic which, in turn, creates opportunities to convert traffic into leads.
- It helps set you up as an authority on your subject.
- A blog keeps working for your business, even when you’re not.
Once you make the commitment to begin a business blog, you need something to write about. Here are some sure-fire ideas to get your started.
- What’s the best piece of industry news you’ve heard lately? Why is it important?
- Is there a new product in your range? Why is it the best thing since sliced bread?
- Were you a speaker at a recent industry conference? What was the main thrust of your presentation?
- What’s the buzz in your industry? Are there any posts on social media worth debating?
- Survey your customers. Ask them about an issue or product you think is important and invite them to share their views.
- What do you believe the future holds for your industry? What’s positive? What’s not?
Once you’ve written your first business blog, you’ll feel like you’ve made an important step forward. And it is important, because you’re expanding your business’ reach in many ways.
Now you’ve begun, make sure to post regularly. Once a month is fine or you can blog more frequently if a hot topic comes up.
Make it even easier on yourself and your available time by bookmarking interviews, web pages, articles and other blog posts relating to your industry and keep them in a separate folder. You’ll be amazed how quickly you’ll accumulate a large reference library – ideal for inspiration!