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Blog was last modified on July 2nd, 2016 by Proof Communications Team
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Icy drink

Did you want ice with that?

Every customer is to be treasured, so it goes without saying businesses need to do all they can to create a positive customer experience. But all the extra miles you go may well be wasted if you don’t let your customer in on what you’ve done for them. Here’s a good story to illustrate the point. Renowned United States’ customer service expert, Shep Hyken, attended a business lunch at The Four Seasons Resort in Colorado not so long ago. It…

Did you want ice with that? was last modified on April 17th, 2018 by Proof Communications Author
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e-newsletter

Why newsletters are good for business

There are heaps of good reasons why you should consider using e-newsletters as a way of staying in contact with your clients and keeping business bubbling along. Hello! Regular newsletters remind your customer that you exist. They’re a simple way to keep your name at the front of your clients’ mind. However frequently you send them, be consistent in your timing. Strengthen your brand When your newsletter carries your business name, logo and colours, it works to promote and strengthen…

Why newsletters are good for business was last modified on March 14th, 2018 by Proof Communications Author
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Tatoo

Always go to a tattooist who understands the power of an apostrophe

The perils of not using a proofreader were quite literally thrown into the harsh glare of the notoriously unforgiving Hollywood spotlights this week. As Emma Watson, star of all things Harry Potter, posed for photographs at the kill-for-an-invite-post-Oscars party, it was Watson’s grammatically incorrect ‘Times Up’ tattoo that made the biggest headlines. A hastily posted ‘Fake tattoo proofreading position available’ tweet by Watson didn’t really cut it in terms of dampening down the ensuing hoo-ha. Nor did one from (presumably)…

Always go to a tattooist who understands the power of an apostrophe was last modified on March 13th, 2018 by Proof Communications Author
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Me, myself and I: The biggest mistake in marketing communications.

I, me, moi! Eavesdrop on any Gen-Y conversation and you’ll be in no doubt: we live in the ‘me’ age. Facebook updates, tweets and blogs – there is a whole generation out there ready to share the minutia of their lives with the entire world. The tyranny of ‘we’ But, at Proof Communications, we think much of the business community is living in the ‘we’ age. Desperate to talk about their size, reach, depth, experience, qualifications and overall fabulousness, many…

Me, myself and I: The biggest mistake in marketing communications. was last modified on February 20th, 2018 by Proof Communications Author
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Winner

Is it worth hiring an award writer?

The boost that comes from winning a business accolade – be it a major national competition or a smaller local or industry award – can be enormously beneficial to you, your employees, and the business you’ve worked so hard to build. Your clients love it when you win because it vindicates their decision to choose your product or service. And potential clients are far more likely to become bona fide customers once your bright and shiny award win is unashamedly…

Is it worth hiring an award writer? was last modified on February 12th, 2018 by Proof Communications Author
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Bio

Bio-diversity for your business   

No matter what the size of your company, employee profiles – or bios, as they’re more commonly known – are a really valuable business tool. And like any tool worth its salt, a good one can be used for a number of purposes. So, just what elements should a well put together bio include? Put a face to the name People curious enough to want to know about your employees also want to know what they look like; it simply…

Bio-diversity for your business    was last modified on February 7th, 2018 by Proof Communications Author
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Know your market and competitors

Stay ahead of the game: know your market and your competitors

As a small business owner, it’s only natural that you’ll want to channel all your energies into growing your business. But whilst you’re busy beavering away, you can reduce risk by taking care to keep a weather eye on what your competitors are up to. Regularly conducting a spot of market research will mean you can prepare for industry changes and ensure your business doesn’t get left behind. Collecting ‘market intel’, as its known, involves gathering and analysing information about…

Stay ahead of the game: know your market and your competitors was last modified on February 1st, 2018 by Proof Communications Author
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Corporate jargon

How to avoid shift happening in 2018

If your paradigm hasn’t shifted in recent times, then 2018 really is the year to let it go. That’s because there’s nothing quite like continuing to use outdated corporate jargon to set your employees’ teeth on edge, according to a recent survey conducted by job site, Glassdoor. The Telegraph’s Sophie Christie wrote an article in December 2017 reporting that more than 2000 workers happily gave Glassdoor their two cents worth regarding phrases that drove them crazy. Coming in at number…

How to avoid shift happening in 2018 was last modified on January 25th, 2018 by Proof Communications Author
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Oops!

Did they really mean to say that?

What is it they say about never getting a second chance to make a first impression? Enjoy this hilarious selection of CV and cover letter bloopers – proof positive of the benefits of proofreading! I took a career break in 2014 to renovate my horse. Skills: Strong work ethic, attention to detail, team player, self-motivated, attention to detail. I am great with the pubic. My duties included cleaning the restrooms and seating the customers. Objective: A career on the information…

Did they really mean to say that? was last modified on December 22nd, 2017 by Proof Communications Author
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KISS - keep it simple

Why it’s important to create an organisation Style Guide

Big businesses have in-house style manuals or style guides which set out basic grammar rules and conventions, plus those used specifically by the company. This is so each document put out by the business, including emails, is presented consistently. For instance, every time an employee creates a bullet list, the style guide means, in theory anyway, that they will stick to the company’s convention for bullet points. It could be that semi colons are always used at the end of…

Why it’s important to create an organisation Style Guide was last modified on December 1st, 2017 by Proof Communications Author
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