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Blog was last modified on July 2nd, 2016 by Proof Communications Team
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How to engage with your customers on social media 

Online resource centre for small businesses, All Business, recently asked 13 members of the by-invite-only Young Entrepreneurs Council one question: What’s the best way to use social media to engage your customers and improve brand loyalty and reach? Here’s some food for thought.    Focus on providing value. Share tips, news, information and teaching. Do so, and you establish yourself or your brand as subject matter experts whilst helping others. (Scott Levy, Fuel Online)    Highlight active community members. People love to be recognised,so share their inspiring stories. You’ll increase engagement…

How to engage with your customers on social media  was last modified on June 17th, 2021 by Proof Communications Team
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proof

What does a proofreader actually do?

You will naturally want any document read by stakeholders, management or clients to be as composed and straightforward as possible. When you hire an experienced proofreader, you ensure that the risk of typos or other errors in the document is quashed.    A proofreader doesn’t suggest major edits or rewrites. Their job is to go through the document with a fine-toothed comb. They identify typos, punctuation mistakes, grammatical errors, missing words, extra words and spaces, misalignment of tables and text and any other inconsistencies that make   your…

What does a proofreader actually do? was last modified on June 8th, 2021 by Proof Communications Team
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Marketing

How to edit your marketing content when you’re not a copy editor

What is copy editing? Editing is where content is read through very carefully to check for mistakes such as typos and grammatical errors; sentences or paragraphs that don’t make sense due because they’ve got extra or missing words or are incomplete; and words that can be deleted or added to make the content sharper. Editing usually involves rearranging the words in a sentence, and the sentences in a paragraph. Sometimes, it means moving whole paragraphs around. Because companies often call…

How to edit your marketing content when you’re not a copy editor was last modified on March 31st, 2021 by Proof Communications Team
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Business Award Win

Proof Communications Top 10 Business Awards To Enter In 2021

Winning a business award is an ongoing goal for many businesses, and receiving business awards is always an outstanding achievement for any company. Business awards give your business great exposure, a chance to grow, allow you to network with other businesses, and ultimately, build trust and credibility with your customers. In Australia, we like giving out awards to businesses who deserve it. So, here are the top 10 business awards you can enter in 2021, and when entries open: Telstra…

Proof Communications Top 10 Business Awards To Enter In 2021 was last modified on January 5th, 2021 by Proof Communications Team
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Why Van Halen refused brown M&Ms and you should too

As the music world mourns the death of rock god Eddie Van Halen this week, stories of his eponymous band’s famous ‘no brown M&Ms’ standard contractual clause have resurfaced. That’s right, you read correctly. Brown ones were strictly verboten. But was this stipulation simply a furphy? And what on earth has it got to do with proofreading? The clause was real enough. But it wasn’t just one of those typically outrageous demands so often associated with headline acts. (Iggy Pop…

Why Van Halen refused brown M&Ms and you should too was last modified on October 20th, 2020 by Proof Communications Team
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How to not overcomplicate your sentences

Doing business is difficult enough without having to reach for the urban dictionary and thesaurus. In an effort to outdo competitors, it’s easy to become bogged down in over the top descriptions, adjectives and buzzwords. Stating your company will ‘provide innovative human resource solutions’  makes it harder for potential customers to connect with your message when ‘find the right person for the job’ says it all simply and clearly.  Over-complicated sentences can confuse, mislead or simply bore the reader. The…

How to not overcomplicate your sentences was last modified on September 22nd, 2020 by Proof Communications Team
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Re: Use this version instead

The oft-used email subject line ‘Sorry, use this version instead’ can have a myriad of stories behind it, but most often it’s to email an updated version of a document that was emailed only a short time ago. The reason? Usually, because many people are involved in contributing to the document’s content, which results in a myriad of changes. Even with version control, it’s extremely easy for a document’s quality to diminish during the writing and editing process. Annual reports,…

Re: Use this version instead was last modified on September 17th, 2020 by Proof Communications Team
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Research findings that will improve your tender and proposal writing

If you have responsibility for writing your company’s tenders and proposals, then you’ll know that the process includes having conversations with the prospective client well in advance of the Request for Tender (RFT) or Request or Proposal (RFP) being issued. While attending sales meetings may not be part of your role, the information your sales person or team uncovers at meetings with your prospective clients is fundamental for the value proposition and content in your tender or proposal response. You…

Research findings that will improve your tender and proposal writing was last modified on September 8th, 2020 by Proof Communications Team
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How to Proofread like a Professional

Some things in life are just plain wrong. Referring to a week at home as a ‘staycation’, and believing macramé will ever look good on your living room wall are both sure signs of going over to the dark side, for example. In a business scenario, publishing important documents without first conducting a thorough proofread is about as dark as it gets. Shame on anyone for thinking a ‘quick read over’ will do. It won’t. Use these seven top tips…

How to Proofread like a Professional was last modified on August 25th, 2020 by Proof Communications Team
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How to secure your government tenders

Q: What’s the number one reason why, every year, more than 60% of tenders submitted to all levels of Australian government fail to make it through the first round? A: Non conformance with specific tender requirements. It seems so simple, doesn’t it? Just do what’s asked of you and your bid will get through. However, when you’re dealing with the government, it’s all about responding in exactly the right manner. Not reasonably close to, not somewhere in the near vicinity of, but exactly…

How to secure your government tenders was last modified on August 20th, 2020 by Proof Communications Team
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