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Blog was last modified on July 2nd, 2016 by Proof Communications Team
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One simple trick to improve your business writing right now

In all the years that I’ve been writing business communications, I’ve very often done one thing during the editing process that has really made a big difference: I move the last sentence in a paragraph up to become the first one in that paragraph. Sounds a bit odd, doesn’t it? But, the fact is that every time I do it, the flow of my narrative improves and the copy overall is much tighter. But my idea isn’t new. In fact,…

One simple trick to improve your business writing right now was last modified on December 4th, 2019 by Proof Communications Author
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Blog

No blogging, no kidding!

Your business doesn’t have a blog? Are you serious? It doesn’t have to be War and Peace or take a huge investment of time. But what it does need to do is engage with your readers and attract potential customers. But let’s be clear here. There are personal blogs and business blogs – two quite different animals. Personal blogs can veer from excruciatingly dull to downright cringeworthy – like a Christmas letter, and we’ve all suffered through reading one of…

No blogging, no kidding! was last modified on November 26th, 2019 by Proof Communications Author
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How to define your value proposition

The company you’re pitching to wants to know one fundamental thing: what their return on their investment in awarding your business the contract will be. That means it’s critical that your value proposition (VP) is clearly defined. It also must be communicated right throughout your pitch, as well as being summarised in the Executive Summary. Here’s how to go about it. Your VP should encompass no more than four key points that are of real value to the prospect. These…

How to define your value proposition was last modified on November 5th, 2019 by Proof Communications Author
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Don’t hide your light behind a bushel – how to maximise your presence with social proof

In an ever-more crowded marketplace, it’s a brave business indeed that believes it can trade on its good name alone. These days, you need to use every means at your disposal to get your business noticed. Social proof – leveraging third party influence to sway potential customers – has the power to turbo-charge your claims and bring more business in the door. Awards and certifications Don’t hesitate to prominently advertise what you’ve achieved. Everyone likes to know that they’re dealing…

Don’t hide your light behind a bushel – how to maximise your presence with social proof was last modified on October 31st, 2019 by Proof Communications Author
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Content

How to make your content a winner

Sometimes in trying to outdo competitors, companies can try too hard in their writing and miss the mark completely. Convoluted language and over the top descriptions can very easily become literary junk – words that serve no purpose except to fill a page. For example, stating your company will provide ‘innovative human resource solutions’ makes the mind boggle! As a reader you wonder what on earth this means, and this makes it harder to connect with the company and their…

How to make your content a winner was last modified on October 23rd, 2019 by Proof Communications Author
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Why telling a story is just as important in business

Good storytelling isn’t about making stuff up; it’s about presenting a narrative in a way that piques interest, maintains suspense, and then provides resolution. We remember good stories, learn from them, and very often re-tell them. Therefore, we should use the same approach in our business communications. Quite simply, why have flat, boring content when you can bring it to life in shapes and forms that engage your audience? How to do it? Here are some principles of good storytelling:…

Why telling a story is just as important in business was last modified on October 16th, 2019 by Proof Communications Author
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How to generate leads from your newsletter

In an ever-propagating inbox, newsletters can be the first to see the trash can; they often add little value and can just suck time up. But the ones that are done well, connect, inform, sometimes amuse, and often get a sale! So, give your newsletters an SOS and make them effective marketing tools. Here’s how to do it: 1. Focus on your customer Your newsletters should always primarily be about your customers and what you can do for them. Gather…

How to generate leads from your newsletter was last modified on October 10th, 2019 by Proof Communications Author
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Proofreading document

Proofread like a professional with our 7 top tips

Some things in life are just plain wrong. Referring to a week at home as a ‘staycation’, and believing macramé will ever look good on your living room wall are both sure signs of going over to the dark side, for example. In a business scenario, publishing important documents without first conducting a thorough proofread is about as dark as it gets. Shame on anyone for thinking a ‘quick read over’ will do. It won’t. Use these seven top tips…

Proofread like a professional with our 7 top tips was last modified on September 24th, 2019 by Proof Communications Author
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CASE STUDY

Why case studies help you win more business

It’s surprising how many companies haven’t cottoned on to the fact that case studies can bring more business in the door. Far from being merely a self-congratulatory ‘look at moi’ exercise, they act as powerful advertising tools that clearly demonstrate why your business is the exact answer to a potential customer’s question. So, what’s the best way to go about creating them? First thing to know: they don’t have to be lengthy. How long they are and what tone and…

Why case studies help you win more business was last modified on September 12th, 2019 by Proof Communications Author
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Don’t get stuck on these commonly confused words

English is a tricky language: sometimes you need to select between words that sound the same, other times you need to decide whether you’re using a noun or a verb and pick the right spelling. And this isn’t easy for whole generations who weren’t taught English grammar at school! What’s more, American English can have a different way of doing things, which further muddies the waters! So, without wanting to bog you down in grammar, here’s how to avoid getting…

Don’t get stuck on these commonly confused words was last modified on August 28th, 2019 by Proof Communications Author
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