- Posted on February 7, 2022
Case studies are used by copywriters and copy editors to help showcase skills, present previous successes, and improve marketing efforts....
- Posted on February 7, 2022
Professional copywriters understand that it can be difficult to create something that truly captures the attention of your readers and...
- Posted on February 7, 2022
When it comes to writing content, whether it’s for your website, content marketing or stakeholder documents, such as annual reports,...
- Posted on January 17, 2022
Winning business awards is the icing on the cake. When you achieve something big in your business, you naturally want...
- Posted on January 11, 2022
The process of writing successful awards submissions can seem like a pressure cooker. After all, you need to distil so...
- Posted on November 30, 2021
What is Direct response copywriting (DRC)? DRC is long-form copy that addresses the audience directly with the aim of sparking...
- Posted on November 30, 2021
A comma splice is a grammatical error that’s easy to identify. It’s when a comma separates two phrases (independent clauses)...
- Posted on November 30, 2021
Introduction to call to actions copywriting Many companies copywrite blogs, articles, tips and tricks for their websites in the hopes...
- Posted on November 30, 2021
Expository writing seeks to explain, educate or inform an audience. It is descriptive, meaning it only states facts, not opinions....