Because companies often call on different people from within their businesses to create their marketing or sales documents, the content very often ends up with an inconsistent style or tone and plenty of errors.
But what if you’re not a copy editor?
If you’re not an experienced editor, never fear. Here are five simple tips to help you:
1. Move the last sentence in a paragraph up to become the first one in that paragraph.
It might sound odd, but the flow of the content will almost certainly improve and the copy will be much tighter.
2. Read the content aloud. This is an excellent way to pick up content that’s clumsy. Bumpy content can then be quickly changed.
3. Try to reduce the word count by up to 25%. This will ensure that your content is lean and precise.
To reduce the word count, cut out unnecessary words. You’ll be surprised at how many there are. Typically, words such as ‘will’, ‘be’, ‘are’ and ‘that’ can be deleted with no change to the meaning.
4. Break long paragraphs into shorter paragraphs. Use paragraph breaks or bullet points.