There’s no doubt that having a blog is a great way to keep in touch with customers and engage with visitors to your website. The difficulty for many writers, however, is how to keep their blog’s momentum going. The good news is that even the smallest changes can make a big difference.
It sounds so obvious, doesn’t it? But it’s true. Fresh content is key if you want to keep readers’ interest and, most importantly, keep them coming back for more. Penning the next Gone With the Wind is unnecessary; even two or three well-written sentences every few days is fine. The trick is to write it at the time you think it – leave it to later and it may never happen.
You will immediately make your blog more appealing when you intersperse text with clear images. Photos can relate to your own business or industry, but they really don’t have to. Simply write a line or two of text which ties in with the image and – hey presto! – your blog is instantly refreshed.
Ask someone else to act as a guest contributor. It could be someone from your sector writing a paragraph or two about the latest industry news, or one of your suppliers promoting their latest product. Your blog is also ideal for company announcements such as introducing new team members. Upload a happy snap accompanied by a few lines about their background and you’ve just completed a new blog post.
Don’t be afraid to recycle
Not everything has to be original! Don’t hesitate to re-use old content. It will be fresh for those new to your blog or those who missed it first time round. Importantly, it helps keep content turning over and your blog looking cared for. As long as content is still relevant, that’s what matters.
Share, share, share!
If you’ve read something great on someone else’s blog, then your own post can simply contain a link to that site. All you need to do is pen a few introductory words such as, “Check out Sweeney Todd’s great new ideas on how to use up left-over pastry!” and that’s another blog entry taken care of.
There’s nothing worse than seeing a blog whose last post announces that 2016 is going to be a great year. All that says to your readers is, “Blogging seemed like a great idea at the time, but I’ve given up” – and that kind of message does your brand no good at all. Blog a little, blog often, and blog on!