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Blog was last modified on July 2nd, 2016 by Proof Communications Team

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Five steps to good Thought Leadership

March 16, 2017

B2B documents, copywriting, How to win business, Thought Leadership articles, Writing tips

Thought leadership is a powerful way to get your business firmly established in important industry conversations. Your company’s voice becomes increasingly recognised as an industry authority; your input and views become more valued as you lead the discussion. Thought leadership builds your brand. Michael Brenner, keynote speaker, author and CEO of Marketing Insider Group, defines thought leadership as being “Simply about becoming an authority on relevant topics by delivering the answers to the biggest questions on the minds of your…

Five steps to good Thought Leadership was last modified on June 25th, 2017 by Proof Communications Author

NO Lycra required – BUSINESS BLOGGING for beginners

March 16, 2017

B2B documents, Blogs, copywriting, Editing, How to win business, Proofreading tips, Writing tips

If your business is one of the few which doesn’t have a blog, it’s time to get cracking. It doesn’t require huge amounts of resources to get going, or vast investments of your time. Neither does the blog have to be long winded or particularly high level. But it does need to be interesting to keep people coming back to your website. So, how does a business blog differ from a common, garden-variety blog? Unlike personal blogs about travel, hobbies…

NO Lycra required – BUSINESS BLOGGING for beginners was last modified on June 25th, 2017 by Proof Communications Author

How to write Powerful Headlines

March 16, 2017

B2B documents, copywriting, How to win business, Writing tips

On average, 8 out of 10 people will read a headline, but only 2 out of 10 will read the rest. Communicating with your customers takes a lot of effort so you don’t want to lose their interest after the first line. Whether it’s a sales letter, blog, brochure, Facebook page or website, good headlines attract attention and leave readers wanting to know more. Fortunately, the techniques for writing killer headlines are within everyone’s reach. You’ve probably heard about selling…

How to write Powerful Headlines was last modified on June 25th, 2017 by Proof Communications Author

How to write sharper business content, even if you’re not a copywriter

March 13, 2017

B2B documents, copywriting, Editing, Grammar tips, Proofreading tips, Writing tips

Very often we write as we speak and, as a result, our written sentences are too long for people to digest quickly. This is especially true of reports, tenders and proposals. That’s not to say that sentences must always be short. There’s a school of thought that says business writing should comprise sentences of no more than seven words. Other people say 15 words max. That’s fine for direct mail, flyers, adverts, brochures and website copy. But when you’re explaining…

How to write sharper business content, even if you’re not a copywriter was last modified on August 28th, 2018 by Proof Communications Author

How to go about winning a business award

March 9, 2017

Award Entries, B2B documents, Business Awards, How to win business, Writing tips

Apart from the obvious advice of needing to enter in the first place, there are heaps of other ways you can boost your chances of winning a business award. Here are some helpful hints to get you up there on the winner’s podium, smiling for all you’re worth and enjoying all the accolades. Are you really in with a chance? This is the very first question you need to consider: Is this the right award for my business? Entering can…

How to go about winning a business award was last modified on July 10th, 2017 by Proof Communications Author

Five Tips for Tender Writing Success

March 6, 2017

B2B documents, copywriting, Editing, How to win business, Tender writing tips, Writing tips

When it comes to writing a tender response, writing a proposal or pitching your business, it’s easy to fall into the trap of talking all about you. But when you put on your tender writer or proposal writer hat, your writing needs to be all about the client. Here are five tips to maximise your tender or proposal’s chance of success: 1. Follow their structure It’s important to follow the Request for Tender or Request for Proposal’s structure because then…

Five Tips for Tender Writing Success was last modified on June 25th, 2017 by Proof Communications Author

Feed your website to keep it alive

February 28, 2017

B2B documents, copywriting, Editing, Grammar tips, Proofreading tips

Giving birth to a website is no mean feat. There are all the usual labour pains to contend with and arguments over what to name it. Some months later (and it’s often overdue), the actual delivery of your online brainchild is a rollercoaster of a time. But, at long last, you have a cute website you can call your very own. Job done. Or is it? Creating a website is one thing; keeping it alive is quite another. It’s easy…

Feed your website to keep it alive was last modified on February 28th, 2017 by Proof Communications Author

Why you should enter your business for an award

February 22, 2017

Award Entries, B2B documents, Business Awards, copywriting, How to win business, Writing tips

A new report reveals business awards are 100% more likely to be won by companies who enter them than by those who don’t. This groundbreaking research also suggests that some businesses have yet to make that important connection. Said one leading builder after failing to win a prestigious housing award, “We were clearly miles better than the competition. The judges should have looked beyond the fact we didn’t get our act together and put in an entry.” But all joking…

Why you should enter your business for an award was last modified on July 10th, 2017 by Proof Communications Author

Tender Writing for Beginners

February 13, 2017

B2B documents, copywriting, Editing, How to win business, Tender writing tips, Writing tips

What Does the Tenderer Really Want? Asking Questions During the Tender Process Once you’ve read all the Request for Tender (RFT) documents supplied by the client, the chances are that you will have many questions! First, clients want the best possible responses to their RFTs. Sometimes they are open to potential tenderers making enquiries as this helps them to correct any omissions and / or errors in their RFTs, clarify the conditions of tendering or refine the scope of services. It…

Tender Writing for Beginners was last modified on June 25th, 2017 by Proof Communications Author

Write tight: you’ll win the day

February 6, 2017

B2B documents, copywriting, Editing, Proofreading tips, Writing tips

If anyone advises you to write the way you speak, feel free to beat them about the head with a rolled-up newspaper. If you took such advice, your writing would be riddled with space-filler words, repetition, and would almost certainly go off on any number of tangents. One common mistake is using overly long sentences. Here’s how to nip that particular problem in the bud. But before we go further, let’s acknowledge that sentences don’t always need to be short.…

Write tight: you’ll win the day was last modified on February 6th, 2017 by Proof Communications Author