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Blog was last modified on July 2nd, 2016 by Proof Communications Team
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Take the boring out of business writing

What are the five words you most want to read when you’re checking out reviews on the back of a book? ‘This will change your life’? Nope. ‘How to get rich quick’? Maybe. ‘I couldn’t put it down’? Absolutely. And whilst those five words make you champ at the bit to start reading that thriller, they’re not often said about business documents.  Well, let’s be frank: they’re never said. But why is that? What is it about business writing that…

Take the boring out of business writing was last modified on January 23rd, 2017 by Proof Communications Author
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I Love Thee, My Ford…Oops! What I meant to say was…

No matter what kind of business you’re in, print mistakes happen. And when they do, the results can be hilarious. Enjoy this selection of heavenly howlers from church newsletters and noticeboards. Bertha Belch, a missionary from Africa, will be speaking tonight in the church hall. Come and hear Bertha Belch all the way from Africa. Next Thursday will be tryouts for the choir. They need all the help they can get. Ladies, don’t forget the rummage sale. It’s a chance…

I Love Thee, My Ford…Oops! What I meant to say was… was last modified on December 15th, 2016 by Proof Communications Author
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Tenders, writing, business documents

Strong capability statements work in more ways than one

A capability statement is a versatile thing. It lets everyone know who you are and what you can do for them. But if you’re only using it externally, then you’re not using it to its full potential because a capability statement can be used in lots of ways for your own business, too. Induction tool A capability statement is an ideal way to introduce new employees to the depth and breadth of your company and will help to give them…

Strong capability statements work in more ways than one was last modified on December 15th, 2016 by Proof Communications Author
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Thought leadership content writing

Sharing your ideas – thought leadership content writing

Steve Jobs, Richard Branson, Mark Zuckerberg, Bill Gates – names like these pop up as leadership role models for each next wave of visionaries. And whilst we need such inspirational folk, leadership is a generic concept and seen on many levels. SMEs, for example, find thought leadership content an excellent way to keep in touch with their customers as well as being an effective way to start industry conversations. So, what does thought leadership content look like? Well, it doesn’t…

Sharing your ideas – thought leadership content writing was last modified on November 30th, 2016 by Proof Communications Author
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case study

I rest my case (study): why story telling is the new tool for successful marketers

Case studies are a great way to showcase your product or service and such a versatile marketing tool. They’re quick to write, have great pulling power and do a lot of the selling for you. If you haven’t thought about using them on your website, in your tenders or proposals, as part of your blog or in your advertising, now’s the time to think again. Here are four good reasons to use them. Give your product a voice Whatever it…

I rest my case (study): why story telling is the new tool for successful marketers was last modified on November 21st, 2016 by Proof Communications Author
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spelling errors, typos

The Impotence of Proofreading

The mistake (above) is one of the more obvious types of typos that catch our eye because it’s not only wrong, it’s entertaining. But so often mistakes aren’t obvious. Typos and grammatical errors are regularly missed because we scan rather than read a sentence; we see what we logically think or expect we should see. But don’t be fooled. Those pesky mistakes are out there! Take these typos we’ve picked up in recent times. A client’s global sustainability review confidently told…

The Impotence of Proofreading was last modified on November 28th, 2016 by Proof Communications Author
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A little thought goes a long way

How a little thought goes a long way

If you find writing a tender or any business document hard work, pity your reader. There is no one on earth that wants to spend longer than necessary reading business documents. When writing, the goal is to make it as easy, and quick, as possible for your reader to understand what you are saying. But how do you do this without getting bogged down? Well, here are a few easy rules to help you to structure what you want to…

How a little thought goes a long way was last modified on November 10th, 2016 by Proof Communications Author
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Tricky words

Tricky Words That Trip Us Up

The English language may be blessed with many words, but quite a few can easily trip us up. Here are some of the most common words that even the best English writers confuse. Unique Many businesses like to think of themselves as the most unique in their industry. But ‘unique’ means truly one of a kind. Therefore, you cannot be the ‘most unique’ or ‘one of the most unique’ or the ‘only unique’. You are either unique or you’re not.…

Tricky Words That Trip Us Up was last modified on October 20th, 2016 by Proof Communications Author
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Proofreading

Five Rules for Perfect Proofreading

Read one character at a time. If you go too fast, you are likely to miss mistakes. Yes, you have to read slowly, even slower than one word at a time. By reading one character at a time you will find more mistakes than if you gloss over a whole word at once. You’ll see what’s really in the document rather than what your brain thinks is there. We all excel at jumping to conclusions and by drawing on our…

Five Rules for Perfect Proofreading was last modified on October 18th, 2016 by Proof Communications Author
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Winning strategy, troops, tenders

How to make your tender, bid or proposal stand out

You’ve rallied your troops and now the battle to win that important tender or bid begins. You’ve thought out your strategy; you’re confident about your offering’s considerable firepower. As you begin to pick off selection criteria targets, remember that nothing is too obvious to state when it comes to gaining valuable ground. Make sure to include these four points are extra ammunition. Place Where your business is can be an important strategic advantage when it comes to seeing off the…

How to make your tender, bid or proposal stand out was last modified on October 13th, 2016 by Proof Communications Author
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