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Blog was last modified on July 2nd, 2016 by Proof Communications Team
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Should you submit a Tender?

Commitment phobic? Then tenders are not for you. When you hear of a tender that may just be the one you need to win to catapult your business to stratospheric levels of success, take care you don’t suffer from a sudden rush of blood to the head, plunging headlong into the bid process without thinking it through. Putting together a submission is a serious undertaking, so if you’re at all commitment-phobic you might need to think again.   To bid…

Should you submit a Tender? was last modified on February 10th, 2016 by Proof Communications Editor
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Four commonly misused words

Four commonly misused words

Four words to use correctly this year (just ask Alanis Morrissette) If you’re reading this it’s safe to assume you survived the New Year’s stampede for the gym. Along with a host of other good intentions now so effectively paving the way to Hell, who knows how long your new-found fondness for fitness will last? But here’s one resolution you must keep if your business communications are to be taken seriously this year: Learn how to use these four commonly…

Four commonly misused words was last modified on March 2nd, 2016 by Proof Communications Editor
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Winning business awards

Three Tips to Winning Business Awards

Winning business awards has so many upsides: They raise your personal profile and the profile of your business; clients or customers like it as they are associated with you; it’s great for the morale of your staff; and it attracts new employees and potential investment. It’s great for your corporate CV. If you ask anyone who’s entered an award, even if they didn’t win, they will tell you how much they benefited from the process. Entering awards forces you to…

Three Tips to Winning Business Awards was last modified on July 10th, 2017 by Proof Communications Editor
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How adjectives & buzzwords can confuse your message

Doing business is difficult enough without having to reach for the urban dictionary and thesaurus. In an effort to outdo competitors, it’s easy to become bogged down in over the top descriptions, adjectives and buzzwords. Stating your company will ‘provide innovative human resource solutions’  makes it harder for potential customers to connect with your message when ‘find the right person for the job’ says it all simply and clearly.  Over-complicated sentences can confuse, mislead or simply bore the reader. The…

How adjectives & buzzwords can confuse your message was last modified on February 3rd, 2016 by Proof Communications Editor
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Comatose

How to write newsletters that won’t comatose your readers

Well written, targeted articles can breathe new life into business communications. But you also want to avoid your newsletter being sent straight to the reader’s recycle bin. Rather than bore customers to death, here are three ways to keep newsletter content fresh and your customers focused on the good work you do. 1. It’s about your customer Important though it may be to you, no one wants to read about how your business operates or who has been moved from one…

How to write newsletters that won’t comatose your readers was last modified on September 19th, 2017 by Proof Communications Editor
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How to use Social Proof to Blow Your Own Trumpet

It’s all very well for a company to say it’s the best there is in its particular field, but unless the claim is backed up by solid facts (or social proof), it’s all hot air. In today’s markets, established firms with years of solid experience can often find themselves competing with relative fly-by-nighters who have little actual history but a far more impressive array of sales and marketing materials. So how can you help potential clients separate the wheat from…

How to use Social Proof to Blow Your Own Trumpet was last modified on February 3rd, 2016 by Proof Communications Editor
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apostrophe-confusion

How apostrophes can get you arrested

Apostrophes are everywhere. Especially in the wrong places. Often called greengrocer’s apostrophes, these are well-meaning but unnecessary apostrophes in plural words, anecdotally favoured by shop owners who feel compelled to add an apostrophe to the end of any word that ends in “s” on their display placards. You know the sort of thing: Banana’s $4.99kg Fresh carrot’s Todays special’s A recent article in the Sydney Morning Herald suggested that despite their 300-year existence, apostrophes are under threat. According to the…

How apostrophes can get you arrested was last modified on January 15th, 2016 by Proof Communications Team
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writing-proposal-tenders

10 Top Tender and Proposal Mistakes – How to Avoid Them

Let’s face it. Tender writing and proposal writing is something most of us would prefer to avoid. Writing tenders and proposals takes a lot of time and effort. I’ve written 100s of tenders and proposals for professional services firms and services businesses. People tend to make the same mistakes. Here are the most common ones: Mistake number 1: Forgetting to answer the questions It might sound obvious – but you’d be surprised at how many people don’t answer the questions!…

10 Top Tender and Proposal Mistakes – How to Avoid Them was last modified on January 15th, 2016 by Proof Communications Team
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expensive-typos

The Most Costly Typos in the World

A couple of years ago, I was proofreading an annual report for one of the Big 4 banks, only to find the word ‘divided’ had been used a few times instead of ‘dividend’ – a pretty significant typo for a publically listed financial institution. Whilst this mistake was easily remedied, typos can cost companies lots of money—up to millions of dollars. Here are some examples. Car dealership loses US$50 million (or $250,000 in Walmart gift cards). In 2007, in Roswell,…

The Most Costly Typos in the World was last modified on November 22nd, 2015 by Proof Communications Team
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tender-writing-process

EoI RoI RFT – What Does It All Mean?

If you are new to writing tenders, you’ll be bamboozled by all the abbreviations: RoI, EoI and RFT. What do they all mean, and how do you respond to each of them? Very large tenders involve a number of stages, but most involve only stage three listed below – the RFT. For those times where you are faced with the full evaluation process, each stage will require a different type of submission. The stages are: 1. RoI – Registration of…

EoI RoI RFT – What Does It All Mean? was last modified on November 22nd, 2015 by Proof Communications Team
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