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Blog was last modified on July 2nd, 2016 by Proof Communications Team

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Is poor spelling ruining your love life?

August 3, 2017

copywriting, Proofreading tips, Punctuation, Typos, Uncategorised, Writing tips

When it comes to finding a partner, some prefer to meet someone the old fashioned way. Through alcohol and poor judgement. For others, online dating sites are the way to go. But it turns out there are things way more unacceptable to potential mates than spurious claims of having actually enjoyed Eat, Pray, Love, declaring you’re a “glass half-full kinda guy” or employing the excessive use of LOL. And one of the biggest deal breakers of all? Poor spelling and…

Is poor spelling ruining your love life? was last modified on August 3rd, 2017 by Proof Communications Author

Nudge, nudge, wink, wink – how to gently push your customers in the right direction

July 13, 2017

B2B documents, copywriting, How to win business, Writing tips

‘Nudging’ is the runaway winner in the ‘how can I get my customers to change their behaviour?’ stakes. SMH writer Matt Wade reports that it was the Brits who first came up with the idea of creating governmental behavioural insight units aimed at improving the effectiveness of their public services. In essence, they use simple psychology when contacting clients to change their behaviour. The NSW Government caught on pretty quickly, establishing its own unit which is generating savings in costs…

Nudge, nudge, wink, wink – how to gently push your customers in the right direction was last modified on July 13th, 2017 by Proof Communications Author

Make video marketing work for your business

July 4, 2017

B2B documents, copywriting, How to win business, Preparation guides, Writing tips

Look at forecasts for marketing trends for the next twelve months and it’s a safe bet that video content is in the top five. Tim Asimos from Circle S Studio sums up video’s success: “Video – done well – is engaging and generates ROI, with four times as many consumers preferring digestible video content over text.” Asimos believes that the increasing number of live streaming tools is a huge boon for forward thinking marketers, opening up “virtually endless possibilities for…

Make video marketing work for your business was last modified on July 4th, 2017 by Proof Communications Author

You know the feeling when you notice a mitsake in your stakeholder or corporate document?

June 14, 2017

Annual reports, B2B documents, Proofreading tips, Typos, Writing tips

Aooccdrnig to rscheearch at Cmabrigde uinervtisy, it deosn’t mttaer waht oredr the ltteers in a wrod are, the olny iprmoetnt tihng is taht the frist and lsat ltteres are in the rghit pclae. While spelling and grammar brainteasers can be fun to work out, there’s no joy in finding mistakes in your stakeholder documents, just after you have published and distributed them – in print or online. Here are a few we’ve discovered in documents from Australia’s leading listed companies:…

You know the feeling when you notice a mitsake in your stakeholder or corporate document? was last modified on June 25th, 2017 by Proof Communications Author

Words to avoid in your B2B writing

June 8, 2017

B2B documents, copywriting, Grammar tips, How to win business, Proofreading tips, Uncategorised, Writing tips

Here are some suggestions for words to avoid in in your B2B writing. Personal judgement words. It’s common to see a business describe itself as the’ best’ or as the ‘leading’ in its field. Unless, you have independent evidence to prove your business really is the best, avoid judgement words. For example, it’s just not credible to say: “We are the leading law firm…” It is better to say: “Five of Australia’s top 10 listed businesses choose our legal advice.”…

Words to avoid in your B2B writing was last modified on June 25th, 2017 by Proof Communications Author

How to generate more Ideas for your business blog

May 31, 2017

B2B documents, Blogs, copywriting, Editing, How to win business, Preparation guides, Writing tips

That business blog you started recently is no doubt coming on a treat. However, even the most ardent blogger can find it challenging at times to come up with new topics. Check out these great ideas for some inspiration. Has your company just won an award? Why did you enter and how will winning help your customers? What’s a typical problem that your target customer has? Outline your best solution. What other industry blogs do you read regularly? Share your…

How to generate more Ideas for your business blog was last modified on June 25th, 2017 by Proof Communications Author

Why talking less will give you more time

May 25, 2017

B2B documents, How to win business, Writing tips

Almost all of us could benefit from having a few extra hours in our working week to get through all the things we need to do. Working at full capacity, as most of us already are, means this is unlikely to happen. But what if we could free up time we were already spending in such a way that it didn’t cause other aspects of our business day to suffer? Andy Bounds, renowned communications expert and former UK Sales Trainer…

Why talking less will give you more time was last modified on June 25th, 2017 by Proof Communications Author

How to get those fiddly words right (or should it be ‘write’)

May 23, 2017

Grammar tips, Proofreading tips, Typos, Writing tips

While speed of communication is of paramount importance these days, sacrificing accuracy for speed is a no go, particularly if it leads to your business communication making a poor impression. Here’s the latest in our series of understanding commonly misused words to get off on the right foot. Affect/effect These two words sound so similar it’s easy to getting them confused. “Affect” is a verb and means to influence something. “Effect” is most commonly used as a noun, so it…

How to get those fiddly words right (or should it be ‘write’) was last modified on June 25th, 2017 by Proof Communications Author

The secret to winning government tenders

May 18, 2017

Government Tenders, Tender writing tips, Writing tips

Q: What’s the number one reason why, every year, more than 60% of tenders submitted to all levels of Australian government fail to make it through the first round? A: Non conformance with specific tender requirements. It seems so simple, doesn’t it? Just do what’s asked of you and your bid will get through. However, when you’re dealing with the government, it’s all about responding in exactly the right manner. Not reasonably close to, not somewhere in the…

The secret to winning government tenders was last modified on August 28th, 2018 by Proof Communications Author

Telstra Business Women’s Award: winning tips from a Telstra Business Award winner

May 8, 2017

Award Entries, Business Awards, copywriting, Editing, How to win business, Proofreading tips

The announcement of Artlivemedia as winners of the prestigious 2016 Telstra New Business Award (Victoria) is glowing testament to this dynamic digital agency’s runaway success after a mere 18 months in operation. Founder and CEO Michelle Bourke believes that recognising when you need to bring in the professionals was a major contributing factor in creating a winning award entry. “When you’re writing about your own company, it can be difficult to gain perspective. I had the internal knowledge, but to…

Telstra Business Women’s Award: winning tips from a Telstra Business Award winner was last modified on July 10th, 2017 by Proof Communications Author