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Blog was last modified on July 2nd, 2016 by Proof Communications Team

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Houston, we have a problem…how can people get it so wrong?

October 4, 2018

copywriting, Proofreading tips, Typos, Writing tips

‘Communication Shipwrecks’, a recent white paper by American-based business writing school, Hurley Write Inc, gives some cracking examples of the impact bad business writing can have on consumers, corporates, government and academia. Read these and wince. The issue: Metric mishap In 1999, NASA’s much vaunted $125 million Mars Climate Orbiter self-destructed upon entering the red planet’s atmosphere some 100 km closer and 25km lower than planned. This costly space debacle’s post-mortem revealed that Lockheed-Martin, the company which developed and built…

Houston, we have a problem…how can people get it so wrong? was last modified on October 4th, 2018 by Proof Communications Author

Brand building tips for B2Bs

September 25, 2018

B2B documents, How to win business

Sreeram Sreenivasan, founder and CEO of Ubiq BI, sums up building your brand as being ‘all about occupying a sizeable amount of public mind-space and consistently driving more customers to deal with your company.’ He offered these top five tips in a recent guest post for B2B Marketing Zone. Position yourself differently from others. Try targeting a niche group. For example, despite similar platforms such as MailChimp being widely available, Sydney-based email campaign specialists Campaign Monitor built their own email…

Brand building tips for B2Bs was last modified on September 25th, 2018 by Proof Communications Author

The tragedy of life with lexophilia

September 17, 2018

B2B documents, copywriting, How to win business, Writing tips

A lexophile is a lover – of words, that is. And word lovers especially enjoy word play, palindromes and the like. According to entirely unreliable sources, that most august of broadsheets, the New York Times, holds an annual lexophile competition to see who can create the best original pun. Furphy or not, it’s all good fun, so take a moment to enjoy these tragic examples of past winners. Haunted French pancakes give me the crepes. This girl today said she…

The tragedy of life with lexophilia was last modified on September 17th, 2018 by Proof Communications Author

Avoid headaches: employ a professional business writer

September 11, 2018

B2B documents, copywriting, How to win business, Uncategorised, Writing tips

‘Write a complex business document’ is never going make it onto any list of Fifty Things You Absolutely Must Do Before You Die. Many individuals tasked with creating complex but compelling business documentation view such requests as being on par with being asked to willingly put their head in a vice. Hardly surprising given that business writing is almost certainly not the skill set they were originally employed for. In fact, almost certainly made-up statistics show that an overwhelming majority…

Avoid headaches: employ a professional business writer was last modified on September 14th, 2018 by Proof Communications Author

Business Awards – You’ve got to be in it to win it

September 4, 2018

Award Entries, B2B documents, Business Awards, copywriting, How to win business, Writing tips

Every week, some lucky person becomes obscenely wealthy overnight after their numbers come up, and millions of Australians curse their own bad luck. If only they’d had the foresight to buy a ticket. Winning a business award, however, is nothing to do with luck and undoubtedly requires a shedload more effort than a quick trip to the newsagent. But here’s why entering really is worth it. Assess your business performance. Most business awards require you to provide evidence of growth,…

Business Awards – You’ve got to be in it to win it was last modified on September 4th, 2018 by Proof Communications Author

How to engage with your customers on social media

August 30, 2018

B2B documents, copywriting, How to win business, social media, Websites

Online resource centre for small businesses, All Business, recently asked 13 members of the by-invite-only Young Entrepreneurs Council one question: What’s the best way to use social media to engage your customers and improve brand loyalty and reach? Here’s some food for thought. Focus on providing value. Share tips, news, information and teaching. Do so, and you establish yourself or your brand as subject matter experts whilst helping others. (Scott Levy, Fuel Online) Highlight active community members. People love to…

How to engage with your customers on social media was last modified on August 30th, 2018 by Proof Communications Author

Why having a website is like owning a caravan

August 20, 2018

B2B documents, Blogs, Case Study, How to win business, Websites

Having a website is like owning a caravan. If you’re serious about your business going places, you can hitch it up and travel together, regularly adapting content to expose your customers to different views and expand your following. Failing to keep website content fresh is like parking your van in the backyard and assuming customers will be kept happy by seeing the same old Hills Hoist. In her article, The Key to Updating Website Content Regularly (Without Losing Your Mind),…

Why having a website is like owning a caravan was last modified on August 20th, 2018 by Proof Communications Author

How to keep your blog going

August 3, 2018

Blogs, Business Awards, How to win business

There’s no doubt that having a blog is a great way to keep in touch with customers and engage with visitors to your website. The difficulty for many writers, however, is how to keep their blog’s momentum going. The good news is that even the smallest changes can make a big difference. Write more It sounds so obvious, doesn’t it? But it’s true. Fresh content is key if you want to keep readers’ interest and, most importantly, keep them coming…

How to keep your blog going was last modified on August 3rd, 2018 by Proof Communications Author

Why the customer experience is more critical than ever

July 27, 2018

B2B documents, How to win business

According to research collated by Invesp Consulting, it costs five times as much to attract a new customer as it does to keep an existing one. And yet that same research also shows that some 44 per cent of companies put a greater focus on finding new customers rather than making sure their existing customers don’t jump ship. So, if it makes more sense to keep your customers satisfied, what’s the best way to go about it? Ilya Pozin, founder…

Why the customer experience is more critical than ever was last modified on July 27th, 2018 by Proof Communications Author

Headline grabbing?

July 17, 2018

B2B documents, Blogs, copywriting, How to win business, Writing tips

So, you’ve just came up with a great idea for an article for your website or blog and you’re convinced everyone is going to love it. Thing is, you can’t think of a good title or headline to grab your readers’ attention. So, where can you go for inspiration? According to Dave Navarro in his article The 10 Essential Ingredients of Successful Sales Pages, you’re making life harder than necessary if you’re not cultivating what he refers to as a…

Headline grabbing? was last modified on July 25th, 2018 by Proof Communications Author