Red Faces at Yellow Pages – and how not to let the same happen to you
Typos can have a highly detrimental effect on a business. And no one knows that more than Banner Travel Agency owner, Gloria Quinan. Back in 1988, when the world relied on telephone books, Gloria’s listing in the Yellow Pages advertised her business as offering ‘International and Erotic Travel’. An appalled Gloria said, ‘We offer exotic travel, like tours up the Amazon, but nothing erotic.’ To make matters worse, the offending word was emblazoned in red across her prominent advertisement. Gloria’s…