B2B documents

Proposal Form

Writing proposals: What’s Common Sense isn’t always Common Practice

The reason so many proposals and tenders fail to make it past the first cut? The proposal writer confuses activity with preparation. Not understanding the difference between the two can have major implications for your business and directly impact your chances of winning. Poorly thought out and poorly written proposals or tenders are: A sure sign of numerous re-writes, ending in a rush to submit a final document that’s nothing like you wanted it to be. Indicative of many contributors…

Writing proposals: What’s Common Sense isn’t always Common Practice was last modified on February 25th, 2020 by Proof Communications Author
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CV and Keyboard

Failure to proofread leaves job applicant furious

A little while ago the SMH carried an article by Tom Cowie, reporting events after a lawyer hired a resumé writing company to write her job application for a government agency. But when both parties failed to spy numerous mistakes and the lawyer wasn’t granted an interview, a lengthy legal stooshie ensued. The lawyer said she had ‘sent some documents’ through to the resumé writing company to help with her application, including a previous CV. Preparing for an overseas holiday,…

Failure to proofread leaves job applicant furious was last modified on February 12th, 2020 by Proof Communications Author
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Pen and paper editing

Why copy editing your business documents is a great idea

Phew! You’ve just finished your first draft of an important business document and now all you need to do is proofread it, right? Well now, let’s just back up a bit there because you’ve missed a very important step in the process: copy editing. Copy editing isn’t just kind of a good idea, it’s absolutely essential for anyone wanting their writing to flow well and sound professional. Just ask any well-known author if they could manage without their editor and…

Why copy editing your business documents is a great idea was last modified on February 10th, 2020 by Proof Communications Author
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Magician hat

One simple trick to improve your business writing right now

In all the years that I’ve been writing business communications, I’ve very often done one thing during the editing process that has really made a big difference: I move the last sentence in a paragraph up to become the first one in that paragraph. Sounds a bit odd, doesn’t it? But, the fact is that every time I do it, the flow of my narrative improves and the copy overall is much tighter. But my idea isn’t new. In fact,…

One simple trick to improve your business writing right now was last modified on December 4th, 2019 by Proof Communications Author
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business man

How to define your value proposition

The company you’re pitching to wants to know one fundamental thing: what their return on their investment in awarding your business the contract will be. That means it’s critical that your value proposition (VP) is clearly defined. It also must be communicated right throughout your pitch, as well as being summarised in the Executive Summary. Here’s how to go about it. Your VP should encompass no more than four key points that are of real value to the prospect. These…

How to define your value proposition was last modified on November 5th, 2019 by Proof Communications Author
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red man amongst white

Don’t hide your light behind a bushel – how to maximise your presence with social proof

In an ever-more crowded marketplace, it’s a brave business indeed that believes it can trade on its good name alone. These days, you need to use every means at your disposal to get your business noticed. Social proof – leveraging third party influence to sway potential customers – has the power to turbo-charge your claims and bring more business in the door. Awards and certifications Don’t hesitate to prominently advertise what you’ve achieved. Everyone likes to know that they’re dealing…

Don’t hide your light behind a bushel – how to maximise your presence with social proof was last modified on October 31st, 2019 by Proof Communications Author
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Content

How to make your content a winner

Sometimes in trying to outdo competitors, companies can try too hard in their writing and miss the mark completely. Convoluted language and over the top descriptions can very easily become literary junk – words that serve no purpose except to fill a page. For example, stating your company will provide ‘innovative human resource solutions’ makes the mind boggle! As a reader you wonder what on earth this means, and this makes it harder to connect with the company and their…

How to make your content a winner was last modified on October 23rd, 2019 by Proof Communications Author
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story bubble

Why telling a story is just as important in business

Good storytelling isn’t about making stuff up; it’s about presenting a narrative in a way that piques interest, maintains suspense, and then provides resolution. We remember good stories, learn from them, and very often re-tell them. Therefore, we should use the same approach in our business communications. Quite simply, why have flat, boring content when you can bring it to life in shapes and forms that engage your audience? How to do it? Here are some principles of good storytelling:…

Why telling a story is just as important in business was last modified on October 16th, 2019 by Proof Communications Author
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email in inbox

How to generate leads from your newsletter

In an ever-propagating inbox, newsletters can be the first to see the trash can; they often add little value and can just suck time up. But the ones that are done well, connect, inform, sometimes amuse, and often get a sale! So, give your newsletters an SOS and make them effective marketing tools. Here’s how to do it: 1. Focus on your customer Your newsletters should always primarily be about your customers and what you can do for them. Gather…

How to generate leads from your newsletter was last modified on October 10th, 2019 by Proof Communications Author
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Proofreading document

Proofread like a professional with our 7 top tips

Some things in life are just plain wrong. Referring to a week at home as a ‘staycation’, and believing macramé will ever look good on your living room wall are both sure signs of going over to the dark side, for example. In a business scenario, publishing important documents without first conducting a thorough proofread is about as dark as it gets. Shame on anyone for thinking a ‘quick read over’ will do. It won’t. Use these seven top tips…

Proofread like a professional with our 7 top tips was last modified on September 24th, 2019 by Proof Communications Author
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