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How to make your content a winner

October 23, 2019

B2B documents, copywriting, How to win business, Writing tips

Sometimes in trying to outdo competitors, companies can try too hard in their writing and miss the mark completely. Convoluted language and over the top descriptions can very easily become literary junk – words that serve no purpose except to fill a page. For example, stating your company will provide ‘innovative human resource solutions’ makes the mind boggle! As a reader you wonder what on earth this means, and this makes it harder to connect with the company and their…

How to make your content a winner was last modified on October 23rd, 2019 by Proof Communications Author

Why telling a story is just as important in business

October 16, 2019

B2B documents, copywriting, How to win business, Writing tips

Good storytelling isn’t about making stuff up; it’s about presenting a narrative in a way that piques interest, maintains suspense, and then provides resolution. We remember good stories, learn from them, and very often re-tell them. Therefore, we should use the same approach in our business communications. Quite simply, why have flat, boring content when you can bring it to life in shapes and forms that engage your audience? How to do it? Here are some principles of good storytelling:…

Why telling a story is just as important in business was last modified on October 16th, 2019 by Proof Communications Author

How to generate leads from your newsletter

October 10, 2019

B2B documents, copywriting, How to win business, Newsletters, Writing tips

In an ever-propagating inbox, newsletters can be the first to see the trash can; they often add little value and can just suck time up. But the ones that are done well, connect, inform, sometimes amuse, and often get a sale! So, give your newsletters an SOS and make them effective marketing tools. Here’s how to do it: 1. Focus on your customer Your newsletters should always primarily be about your customers and what you can do for them. Gather…

How to generate leads from your newsletter was last modified on October 10th, 2019 by Proof Communications Author

Proofread like a professional with our 7 top tips

September 23, 2019

B2B documents, Proofreading tips, Typos, Writing tips

Some things in life are just plain wrong. Referring to a week at home as a ‘staycation’, and believing macramé will ever look good on your living room wall are both sure signs of going over to the dark side, for example. In a business scenario, publishing important documents without first conducting a thorough proofread is about as dark as it gets. Shame on anyone for thinking a ‘quick read over’ will do. It won’t. Use these seven top tips…

Proofread like a professional with our 7 top tips was last modified on September 24th, 2019 by Proof Communications Author

Why case studies help you win more business

September 12, 2019

B2B documents, Case Study, copywriting, How to win business, Writing tips

It’s surprising how many companies haven’t cottoned on to the fact that case studies can bring more business in the door. Far from being merely a self-congratulatory ‘look at moi’ exercise, they act as powerful advertising tools that clearly demonstrate why your business is the exact answer to a potential customer’s question. So, what’s the best way to go about creating them? First thing to know: they don’t have to be lengthy. How long they are and what tone and…

Why case studies help you win more business was last modified on September 12th, 2019 by Proof Communications Author

How to write a business profile

August 21, 2019

B2B documents, Business profiles, copywriting, Writing tips

It’s worth spending the time writing a strong business profile as you may be able to use or repurpose this content on your website, in your marketing materials, tenders or proposals, or across other professional documentation. Brainstorm your key messages The first thing to do is to brainstorm your key messages. Think about what your point of difference is, and why a customer should choose you over a competitor. Your differentiator could be your customer service, range of products or…

How to write a business profile was last modified on August 21st, 2019 by Proof Communications Author

Content is king!

August 16, 2019

B2B documents, Case Study, copywriting, Uncategorised, Writing tips

Many companies use it to connect with and engage their customers. However, producing it is not necessarily easy. Writing is a specialist skill and many marketing budgets do not stretch to an in-house resource… That’s where we can come in, lightening the load and writing content to your brief and brand specifications. Get bang for your buck with content you can use on your website, in newsletters and on social media. And with this taken care of, you can focus…

Content is king! was last modified on August 16th, 2019 by Proof Communications Author

Could this be the only policy the UK Parliament will agree on this year?

August 12, 2019

B2B documents, English language, How to win business, Preparation guides, Style Guides, Writing tips

As the UK comes to terms with a new Prime Minister, officials for the new leader of the House of Commons are also grappling with change. It seems Jacob Rees-Mogg MP has wasted no time in issuing a style guide, making his views on language usage abundantly clear. ‘Lot’, ‘got’, ‘hopefully’ and ‘I am pleased to learn’ are just some of the many terms now strictly verboten. And heaven help anyone who uses a comma after ‘and’. So, are style…

Could this be the only policy the UK Parliament will agree on this year? was last modified on August 14th, 2019 by Proof Communications Author

Quids in. A language lesson from the UK

July 31, 2019

B2B documents, copywriting, English language, Writing tips

Online comments from an unhappy UK shopper have made headlines this month. After visiting major retailer John Lewis, Donna Hewer posted a review criticising what she perceived to be a shop assistant’s overly informal manner. ‘Saying quid when quoting a price is uxeceptable in any shop. I expect better from John Lewis,’ said Donna. Her comments immediately made two things crystal clear: the language you use in a business scenario matters to your customers, and Donna struggles with the spelling…

Quids in. A language lesson from the UK was last modified on July 31st, 2019 by Proof Communications Author

Why trustworthy testimonials make marketing easier

July 1, 2019

B2B documents, Case Study, copywriting, How to win business, Testimonials

You’ll know that LinkedIn has a section for testimonials in each profile and plenty of websites have pages with case studies and positive feedback. Apart from a customer’s personal experience, the most valued opinion comes from someone they trust. It’s for this reason that word of mouth referrals are so valuable. The next best thing is a testimonial. It’s a third-party endorsement, most likely from someone you don’t know which makes it credible. It’s like testimonials that appear on book…

Why trustworthy testimonials make marketing easier was last modified on July 1st, 2019 by Proof Communications Author