B2B documents

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How to write compelling business copy for your website 

A website sporting well-written business copy will immediately lift your brand above the competition. Your ‘voice’ will be heard because readers respond positively to unambiguous writing that has a compelling message. Here are six ways to ensure it comes across loud and clear. Decide upon your main message What exactly is it that you’re offering? Really think about that. What’s the most important thing you want your website visitors to know? Whether the main benefit of your product or service…

How to write compelling business copy for your website  was last modified on November 22nd, 2018 by Proof Communications Author
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Coke can

How one word can make your marketing message go spectacularly wrong  

This month has seen yet another stand-out example of how just one word can make a marketing message go spectacularly wrong. American soft drink giant, Coca Cola, has been on the receiving end of some well-deserved criticism after failing to perform due diligence before advertising in the Land of the Long White Cloud. Auckland Airport was the unlikely setting for this latest linguistic debacle, when Coca Cola’s seemingly innocuous attempt to greet thirsty Kiwi travelers with the words ‘KIA ORA,…

How one word can make your marketing message go spectacularly wrong   was last modified on November 19th, 2018 by Proof Communications Author
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Brand building

Brand building tips for B2Bs 

Sreeram Sreenivasan, founder and CEO of Ubiq BI, sums up building your brand as being ‘all about occupying a sizeable amount of public mind-space and consistently driving more customers to deal with your company.’ He offered these top five tips in a recent guest post for B2B Marketing Zone.  Position yourself differently from others. Try targeting a niche group. For example, despite similar platforms such as MailChimp being widely available, Sydney-based email campaign specialists Campaign Monitor built their own email…

Brand building tips for B2Bs  was last modified on September 25th, 2018 by Proof Communications Author
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Lexophile

The tragedy of life with lexophilia

A lexophile is a lover – of words, that is. And word lovers especially enjoy word play, palindromes and the like. According to entirely unreliable sources, that most august of broadsheets, the New York Times, holds an annual lexophile competition to see who can create the best original pun. Furphy or not, it’s all good fun, so take a moment to enjoy these tragic examples of past winners.  Haunted French pancakes give me the crepes.  This girl today said she…

The tragedy of life with lexophilia was last modified on September 17th, 2018 by Proof Communications Author
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Headache

Avoid headaches: employ a professional business writer 

‘Write a complex business document’ is never going make it onto any list of Fifty Things You Absolutely Must Do Before You Die. Many individuals tasked with creating complex but compelling business documentation view such requests as being on par with being asked to willingly put their head in a vice. Hardly surprising given that business writing is almost certainly not the skill set they were originally employed for.   In fact, almost certainly made-up statistics show that an overwhelming majority…

Avoid headaches: employ a professional business writer  was last modified on September 14th, 2018 by Proof Communications Author
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Lottery ticket

Business Awards – You’ve got to be in it to win it 

Every week, some lucky person becomes obscenely wealthy overnight after their numbers come up, and millions of Australians curse their own bad luck. If only they’d had the foresight to buy a ticket. Winning a business award, however, is nothing to do with luck and undoubtedly requires a shedload more effort than a quick trip to the newsagent. But here’s why entering really is worth it.  Assess your business performance. Most business awards require you to provide evidence of growth,…

Business Awards – You’ve got to be in it to win it  was last modified on September 4th, 2018 by Proof Communications Author
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coloured customers

How to engage with your customers on social media 

Online resource centre for small businesses, All Business, recently asked 13 members of the by-invite-only Young Entrepreneurs Council one question: What’s the best way to use social media to engage your customers and improve brand loyalty and reach? Here’s some food for thought.  Focus on providing value. Share tips, news, information and teaching. Do so, and you establish yourself or your brand as subject matter experts whilst helping others. (Scott Levy, Fuel Online) Highlight active community members. People love to…

How to engage with your customers on social media  was last modified on August 30th, 2018 by Proof Communications Author
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Caravan

Why having a website is like owning a caravan 

Having a website is like owning a caravan. If you’re serious about your business going places, you can hitch it up and travel together, regularly adapting content to expose your customers to different views and expand your following. Failing to keep website content fresh is like parking your van in the backyard and assuming customers will be kept happy by seeing the same old Hills Hoist.   In her article, The Key to Updating Website Content Regularly (Without Losing Your Mind),…

Why having a website is like owning a caravan  was last modified on August 20th, 2018 by Proof Communications Author
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smiling face

Why the customer experience is more critical than ever 

According to research collated by Invesp Consulting, it costs five times as much to attract a new customer as it does to keep an existing one. And yet that same research also shows that some 44 per cent of companies put a greater focus on finding new customers rather than making sure their existing customers don’t jump ship. So, if it makes more sense to keep your customers satisfied, what’s the best way to go about it? Ilya Pozin, founder…

Why the customer experience is more critical than ever  was last modified on July 27th, 2018 by Proof Communications Author
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Headlines

Headline grabbing?  

So, you’ve just came up with a great idea for an article for your website or blog and you’re convinced everyone is going to love it. Thing is, you can’t think of a good title or headline to grab your readers’ attention. So, where can you go for inspiration? According to Dave Navarro in his article The 10 Essential Ingredients of Successful Sales Pages, you’re making life harder than necessary if you’re not cultivating what he refers to as a…

Headline grabbing?   was last modified on July 25th, 2018 by Proof Communications Author
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