Bios

Doing business is difficult enough without having to reach for the urban dictionary and thesaurus. In an effort to outdo competitors, it’s easy to become bogged down in over the top descriptions, adjectives and buzzwords. Stating your company will ‘provide innovative human resource solutions’  makes it harder for potential customers to connect with your message when ‘find the right person for the job’ says it all simply and clearly.  Over-complicated sentences can confuse, mislead or simply bore the reader. The…