- Posted on July 13, 2017
‘Nudging’ is the runaway winner in the ‘how can I get my customers to change their behaviour?’ stakes. SMH writer...
- Posted on July 4, 2017
Look at forecasts for marketing trends for the next twelve months and it’s a safe bet that video content is...
- Posted on June 25, 2017
Aooccdrnig to rscheearch at Cmabrigde uinervtisy, it deosn't mttaer waht oredr the ltteers in a wrod are, the olny iprmoetnt...
- Posted on June 25, 2017
Here are some suggestions for words to avoid in in your B2B writing. [su_row] [su_column size="2/3"] Personal judgement words. It’s...
- Posted on June 25, 2017
Almost all of us could benefit from having a few extra hours in our working week to get through all...
- Posted on September 13, 2017
Affect vs. Effect [su_row] [su_column size="2/3"] ‘Affect’ is a verb that means ‘cause a change in’ or ‘influence’. ‘Effect’ is...
- Posted on August 27, 2018
The reason so many proposals and tenders fail to make it past the first cut? The proposal writer confuses activity...
- Posted on October 23, 2017
What is good story book without pictures? What would Winnie the Pooh be without EH Shepherd, Alice in Wonderland without...
- Posted on August 28, 2018
A misplaced comma can come at an almighty cost. Just ask Oakhurst Dairy in Maine, USA. They’ve recently been embroiled...