- Posted on October 16, 2019
Good storytelling isn’t about making stuff up; it’s about presenting a narrative in a way that piques interest, maintains suspense,...
- Posted on October 22, 2019
Sometimes in trying to outdo competitors, companies can try too hard in their writing and miss the mark completely. Convoluted...
- Posted on February 25, 2020
The reason so many proposals and tenders fail to make it past the first cut? The proposal writer confuses activity...
- Posted on February 11, 2020
A little while ago the SMH carried an article by Tom Cowie, reporting events after a lawyer hired a resumé...
- Posted on February 10, 2020
Phew! You’ve just finished your first draft of an important business document and now all you need to do is...
- Posted on December 4, 2019
In all the years that I’ve been writing business communications, I’ve very often done one thing during the editing process...
- Posted on November 28, 2019
Phew! You’ve just finished your first draft of an important business document and now all you need to do is...
- Posted on November 26, 2019
Your business doesn’t have a blog? Are you serious? It doesn’t have to be War and Peace or take a...
- Posted on November 5, 2019
The company you’re pitching to wants to know one fundamental thing: what their return on their investment in awarding your...