Blogs | Proof Communications

No blogging, no kidding!

November 26, 2019

Blogs, copywriting, How to win business, Uncategorised, Writing tips

Your business doesn’t have a blog? Are you serious? It doesn’t have to be War and Peace or take a huge investment of time. But what it does need to do is engage with your readers and attract potential customers. But let’s be clear here. There are personal blogs and business blogs – two quite different animals. Personal blogs can veer from excruciatingly dull to downright cringeworthy – like a Christmas letter, and we’ve all suffered through reading one of…

No blogging, no kidding! was last modified on November 26th, 2019 by Proof Communications Author

Why having a website is like owning a caravan

August 20, 2018

B2B documents, Blogs, Case Study, How to win business, Websites

Having a website is like owning a caravan. If you’re serious about your business going places, you can hitch it up and travel together, regularly adapting content to expose your customers to different views and expand your following. Failing to keep website content fresh is like parking your van in the backyard and assuming customers will be kept happy by seeing the same old Hills Hoist. In her article, The Key to Updating Website Content Regularly (Without Losing Your Mind),…

Why having a website is like owning a caravan was last modified on August 20th, 2018 by Proof Communications Author

How to keep your blog going

August 3, 2018

Blogs, Business Awards, How to win business

There’s no doubt that having a blog is a great way to keep in touch with customers and engage with visitors to your website. The difficulty for many writers, however, is how to keep their blog’s momentum going. The good news is that even the smallest changes can make a big difference. Write more It sounds so obvious, doesn’t it? But it’s true. Fresh content is key if you want to keep readers’ interest and, most importantly, keep them coming…

How to keep your blog going was last modified on August 3rd, 2018 by Proof Communications Author

Headline grabbing?

July 17, 2018

B2B documents, Blogs, copywriting, How to win business, Writing tips

So, you’ve just came up with a great idea for an article for your website or blog and you’re convinced everyone is going to love it. Thing is, you can’t think of a good title or headline to grab your readers’ attention. So, where can you go for inspiration? According to Dave Navarro in his article The 10 Essential Ingredients of Successful Sales Pages, you’re making life harder than necessary if you’re not cultivating what he refers to as a…

Headline grabbing? was last modified on July 25th, 2018 by Proof Communications Author

How to generate more Ideas for your business blog

May 31, 2017

B2B documents, Blogs, copywriting, Editing, How to win business, Preparation guides, Writing tips

That business blog you started recently is no doubt coming on a treat. However, even the most ardent blogger can find it challenging at times to come up with new topics. Check out these great ideas for some inspiration. Has your company just won an award? Why did you enter and how will winning help your customers? What’s a typical problem that your target customer has? Outline your best solution. What other industry blogs do you read regularly? Share your…

How to generate more Ideas for your business blog was last modified on June 25th, 2017 by Proof Communications Author

NO Lycra required – BUSINESS BLOGGING for beginners

March 16, 2017

B2B documents, Blogs, copywriting, Editing, How to win business, Proofreading tips, Writing tips

If your business is one of the few which doesn’t have a blog, it’s time to get cracking. It doesn’t require huge amounts of resources to get going, or vast investments of your time. Neither does the blog have to be long winded or particularly high level. But it does need to be interesting to keep people coming back to your website. So, how does a business blog differ from a common, garden-variety blog? Unlike personal blogs about travel, hobbies…

NO Lycra required – BUSINESS BLOGGING for beginners was last modified on June 25th, 2017 by Proof Communications Author