Blogs

How to not overcomplicate your sentences

Doing business is difficult enough without having to reach for the urban dictionary and thesaurus. In an effort to outdo competitors, it’s easy to become bogged down in over the top descriptions, adjectives and buzzwords. Stating your company will ‘provide innovative human resource solutions’  makes it harder for potential customers to connect with your message when ‘find the right person for the job’ says it all simply and clearly.  Over-complicated sentences can confuse, mislead or simply bore the reader. The…

How to not overcomplicate your sentences was last modified on September 22nd, 2020 by Proof Communications Team
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Huru voodoo, or when words go wrong

Translation news, now. This week it’s the story of Canadian brewery Hell’s Basement who came an embarrassing cropper after christening their new pale ale Huruhuru – a Māori word they thought meant ‘feather’. In fact, it means ‘pubic hair’. Awkward. Still, Hell’s Basement wasn’t alone. Also getting caught up in the lost-in-translation net was a Wellington leather outlet who’d gone the whole hog, naming their entire store Huruhuru. Cold comfort, but at least they’d done their due diligence. Although in…

Huru voodoo, or when words go wrong was last modified on August 21st, 2020 by Proof Communications Team
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Feedback

Great quick tip for your website content

In Reality Marketing Revolution by Mike Lieberman and Eric Keiles, there’s a great idea for checking whether your website’s key messages are hitting the right spot. Very simply, take screen shots of your website pages, starting with the home page, or open up the Word version of the website content (the content you finalised before you uploaded it to the website) and: Draw a blue circle around every word “you or your”. Draw a red square around every word “we…

Great quick tip for your website content was last modified on July 23rd, 2020 by Proof Communications Team
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Light Bulb

Quick tips to brighten up your writing

Are you inadvertently boring your readers to death? If your steadily declining readership indicates an unacceptably high body count then you might want to think about zhooshing things up a bit by swapping words and phrases that aren’t doing your writing any favours. Such as… At the end of the day Almost as bad as proclaiming ‘it is what it is’, this phrase can be readily changed for: In conclusion Ultimately Finally Eventually In terms of You can replace this…

Quick tips to brighten up your writing was last modified on July 21st, 2020 by Proof Communications Team
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Keep it simple

Filler Instinct

Written business content needs to be free of filler words. Filler words (and phrases, for that matter) are those that you can safely jettison to make your key points sharper and your message easier to digest. But what’s so bad about a filler word? Hear ‘filler word’ and think ‘empty calories’ – they have the same effect. Like something that tastes good for about a nanosecond but which is ultimately unsatisfying (and does nothing for your hips). Filler words use…

Filler Instinct was last modified on July 7th, 2020 by Proof Communications Team
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The ‘write’ words

Do you have to write business documents for your organisation? Even the world’s best-selling writers struggle from time to time and rely on revision (and editors) to improve their drafts. They know that it takes time to write a good document, and that they don’t have to be word perfect first time round. Help! I’ve got writer’s block Facing a blank sheet of paper (or screen) is very intimidating. It’s not unusual for experienced writers to suffer from writer’s block,…

The ‘write’ words was last modified on June 25th, 2020 by Proof Communications Team
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Anagrams

Never was a truer word spoken

One of the greatest wordsmiths in living memory, T.S. Eliot once said, ‘My name is only an anagram of toilets’. Typical self-effacing humour from such a brilliant writer, and testament to the power of anagrams to amuse, confuse and be just downright clever – as the following list so wonderfully demonstrates. For help with copywriting, proofreading or editing any of your business documents, contact Proof Communications on 02 8036 5532 or 0411 123 216 or head to the contact page.  

Never was a truer word spoken was last modified on May 13th, 2020 by Proof Communications Team
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Blog

No blogging, no kidding!

Your business doesn’t have a blog? Are you serious? It doesn’t have to be War and Peace or take a huge investment of time. But what it does need to do is engage with your readers and attract potential customers. But let’s be clear here. There are personal blogs and business blogs – two quite different animals. Personal blogs can veer from excruciatingly dull to downright cringeworthy – like a Christmas letter, and we’ve all suffered through reading one of…

No blogging, no kidding! was last modified on November 26th, 2019 by Proof Communications Author
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Caravan

Why having a website is like owning a caravan 

Having a website is like owning a caravan. If you’re serious about your business going places, you can hitch it up and travel together, regularly adapting content to expose your customers to different views and expand your following. Failing to keep website content fresh is like parking your van in the backyard and assuming customers will be kept happy by seeing the same old Hills Hoist.   In her article, The Key to Updating Website Content Regularly (Without Losing Your Mind),…

Why having a website is like owning a caravan  was last modified on August 20th, 2018 by Proof Communications Author
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blog post

How to keep your blog going 

There’s no doubt that having a blog is a great way to keep in touch with customers and engage with visitors to your website. The difficulty for many writers, however, is how to keep their blog’s momentum going. The good news is that even the smallest changes can make a big difference.   Write more  It sounds so obvious, doesn’t it? But it’s true. Fresh content is key if you want to keep readers’ interest and, most importantly, keep them coming…

How to keep your blog going  was last modified on August 3rd, 2018 by Proof Communications Author
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