Don’t hide your light behind a bushel – how to maximise your presence with social proof
In an ever-more crowded marketplace, it’s a brave business indeed that believes it can trade on its good name alone. These days, you need to use every means at your disposal to get your business noticed. Social proof – leveraging third party influence to sway potential customers – has the power to turbo-charge your claims and bring more business in the door. Awards and certifications Don’t hesitate to prominently advertise what you’ve achieved. Everyone likes to know that they’re dealing…