Case Study | Proof Communications

Don’t hide your light behind a bushel – how to maximise your presence with social proof

October 31, 2019

Award Entries, B2B documents, Case Study, How to win business, Testimonials

In an ever-more crowded marketplace, it’s a brave business indeed that believes it can trade on its good name alone. These days, you need to use every means at your disposal to get your business noticed. Social proof – leveraging third party influence to sway potential customers – has the power to turbo-charge your claims and bring more business in the door. Awards and certifications Don’t hesitate to prominently advertise what you’ve achieved. Everyone likes to know that they’re dealing…

Don’t hide your light behind a bushel – how to maximise your presence with social proof was last modified on October 31st, 2019 by Proof Communications Author

Why case studies help you win more business

September 12, 2019

B2B documents, Case Study, copywriting, How to win business, Writing tips

It’s surprising how many companies haven’t cottoned on to the fact that case studies can bring more business in the door. Far from being merely a self-congratulatory ‘look at moi’ exercise, they act as powerful advertising tools that clearly demonstrate why your business is the exact answer to a potential customer’s question. So, what’s the best way to go about creating them? First thing to know: they don’t have to be lengthy. How long they are and what tone and…

Why case studies help you win more business was last modified on September 12th, 2019 by Proof Communications Author

Content is king!

August 16, 2019

B2B documents, Case Study, copywriting, Uncategorised, Writing tips

Many companies use it to connect with and engage their customers. However, producing it is not necessarily easy. Writing is a specialist skill and many marketing budgets do not stretch to an in-house resource… That’s where we can come in, lightening the load and writing content to your brief and brand specifications. Get bang for your buck with content you can use on your website, in newsletters and on social media. And with this taken care of, you can focus…

Content is king! was last modified on August 16th, 2019 by Proof Communications Author

Why trustworthy testimonials make marketing easier

July 1, 2019

B2B documents, Case Study, copywriting, How to win business, Testimonials

You’ll know that LinkedIn has a section for testimonials in each profile and plenty of websites have pages with case studies and positive feedback. Apart from a customer’s personal experience, the most valued opinion comes from someone they trust. It’s for this reason that word of mouth referrals are so valuable. The next best thing is a testimonial. It’s a third-party endorsement, most likely from someone you don’t know which makes it credible. It’s like testimonials that appear on book…

Why trustworthy testimonials make marketing easier was last modified on July 1st, 2019 by Proof Communications Author

Why having a website is like owning a caravan

August 20, 2018

B2B documents, Blogs, Case Study, How to win business, Websites

Having a website is like owning a caravan. If you’re serious about your business going places, you can hitch it up and travel together, regularly adapting content to expose your customers to different views and expand your following. Failing to keep website content fresh is like parking your van in the backyard and assuming customers will be kept happy by seeing the same old Hills Hoist. In her article, The Key to Updating Website Content Regularly (Without Losing Your Mind),…

Why having a website is like owning a caravan was last modified on August 20th, 2018 by Proof Communications Author

I rest my case (study): why story telling is the new tool for successful marketers

November 21, 2016

B2B documents, Case Study, Editing, Writing tips

Case studies are a great way to showcase your product or service and such a versatile marketing tool. They’re quick to write, have great pulling power and do a lot of the selling for you. If you haven’t thought about using them on your website, in your tenders or proposals, as part of your blog or in your advertising, now’s the time to think again. Here are four good reasons to use them. Give your product a voice Whatever it…

I rest my case (study): why story telling is the new tool for successful marketers was last modified on November 21st, 2016 by Proof Communications Author