Case Study | Proof Communications

Why having a website is like owning a caravan

Having a website is like owning a caravan. If you’re serious about your business going places, you can hitch it up and travel together, regularly adapting content to expose your customers to different views and expand your following. Failing to keep website content fresh is like parking your van in the backyard and assuming customers will be kept happy by seeing the same old Hills Hoist. In her article, The Key to Updating Website Content Regularly (Without Losing Your Mind),…

Why having a website is like owning a caravan was last modified on August 20th, 2018 by Proof Communications Author

I rest my case (study): why story telling is the new tool for successful marketers

November 21, 2016

B2B documents, Case Study, Editing, Writing tips

Case studies are a great way to showcase your product or service and such a versatile marketing tool. They’re quick to write, have great pulling power and do a lot of the selling for you. If you haven’t thought about using them on your website, in your tenders or proposals, as part of your blog or in your advertising, now’s the time to think again. Here are four good reasons to use them. Give your product a voice Whatever it…

I rest my case (study): why story telling is the new tool for successful marketers was last modified on November 21st, 2016 by Proof Communications Author