Case Study

content is king

Content is king!

Many companies use it to connect with and engage their customers. However, producing it is not necessarily easy. Writing is a specialist skill and many marketing budgets do not stretch to an in-house resource… That’s where we can come in, lightening the load and writing content to your brief and brand specifications. Get bang for your buck with content you can use on your website, in newsletters and on social media. And with this taken care of, you can focus…

Content is king! was last modified on August 16th, 2019 by Proof Communications Author
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Testimonials

Why trustworthy testimonials make marketing easier 

You’ll know that LinkedIn has a section for testimonials in each profile and plenty of websites have pages with case studies and positive feedback. Apart from a customer’s personal experience, the most valued opinion comes from someone they trust. It’s for this reason that word of mouth referrals are so valuable.   The next best thing is a testimonial. It’s a third-party endorsement, most likely from someone you don’t know which makes it credible. It’s like testimonials that appear on book…

Why trustworthy testimonials make marketing easier  was last modified on July 1st, 2019 by Proof Communications Author
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Caravan

Why having a website is like owning a caravan 

Having a website is like owning a caravan. If you’re serious about your business going places, you can hitch it up and travel together, regularly adapting content to expose your customers to different views and expand your following. Failing to keep website content fresh is like parking your van in the backyard and assuming customers will be kept happy by seeing the same old Hills Hoist.   In her article, The Key to Updating Website Content Regularly (Without Losing Your Mind),…

Why having a website is like owning a caravan  was last modified on August 20th, 2018 by Proof Communications Author
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case study

I rest my case (study): why story telling is the new tool for successful marketers

Case studies are a great way to showcase your product or service and such a versatile marketing tool. They’re quick to write, have great pulling power and do a lot of the selling for you. If you haven’t thought about using them on your website, in your tenders or proposals, as part of your blog or in your advertising, now’s the time to think again. Here are four good reasons to use them. Give your product a voice Whatever it…

I rest my case (study): why story telling is the new tool for successful marketers was last modified on November 21st, 2016 by Proof Communications Author
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