copywriting | Proof Communications

How to edit your marketing content when you’re not a copy editor

March 31, 2021

copywriting, Editing, How to win business

What is copy editing? Editing is where content is read through very carefully to check for mistakes such as typos and grammatical errors; sentences or paragraphs that don’t make sense due because they’ve got extra or missing words or are incomplete; and words that can be deleted or added to make the content sharper. Editing usually involves rearranging the words in a sentence, and the sentences in a paragraph. Sometimes, it means moving whole paragraphs around. Because companies often call…

How to edit your marketing content when you’re not a copy editor was last modified on March 31st, 2021 by Proof Communications Team

The typos that got away.

August 6, 2020

copywriting, Editing, Typos

Mention to just about anyone that you’re a proofreader and they’ll be on the edge of their sleep with excitement. That’s because many people regard an ability to ‘pick up missing commas and stuff’ as coma-inducingly dull or certifiable proof of OCD. And whilst it’s true that proofreading, like any occupation, can certainly have its less than thrilling moments, it also provides endless opportunities to spot pure comic gold. Missing letters, incorrect spelling, poor syntax, lack of punctuation and an…

The typos that got away. was last modified on August 6th, 2020 by Proof Communications Team

Some sentence starters to end your week

July 17, 2020

copywriting, Editing, Grammar tips, Writing tips

For help with copywriting, proofreading or editing any of your business documents, contact Proof Communications on 02 8036 5532 or 0411 123 216 or head to the contact page.

Some sentence starters to end your week was last modified on July 17th, 2020 by Proof Communications Team

21 copywriting tips anyone can use

June 11, 2020

B2B documents, copywriting, Writing tips

1. Write in a voice you feel comfortable with; don’t create a persona that’s not you. 2. Words such as “hope” and “try” sound wishywashy. Use words like “will” and “can” instead to create a stronger, more confident message. 3. Always, always, always ask someone else to proofread what you’re about to publish for the whole world to see. 4. If words don’t come easily to you, invest in someone to write for you. 5. Tell the customer what they…

21 copywriting tips anyone can use was last modified on June 11th, 2020 by Proof Communications Team

Failure to proofread leaves job applicant furious

February 12, 2020

B2B documents, copywriting, Proofreading tips, Typos, Writing tips

A little while ago the SMH carried an article by Tom Cowie, reporting events after a lawyer hired a resumé writing company to write her job application for a government agency. But when both parties failed to spy numerous mistakes and the lawyer wasn’t granted an interview, a lengthy legal stooshie ensued. The lawyer said she had ‘sent some documents’ through to the resumé writing company to help with her application, including a previous CV. Preparing for an overseas holiday,…

Failure to proofread leaves job applicant furious was last modified on February 12th, 2020 by Proof Communications Author

Why copy editing your business documents is a great idea

February 10, 2020

B2B documents, copywriting, Editing, How to win business, Proofreading tips, Uncategorised, Writing tips

Phew! You’ve just finished your first draft of an important business document and now all you need to do is proofread it, right? Well now, let’s just back up a bit there because you’ve missed a very important step in the process: copy editing. Copy editing isn’t just kind of a good idea, it’s absolutely essential for anyone wanting their writing to flow well and sound professional. Just ask any well-known author if they could manage without their editor and…

Why copy editing your business documents is a great idea was last modified on February 10th, 2020 by Proof Communications Author

One simple trick to improve your business writing right now

December 4, 2019

B2B documents, copywriting, How to win business, Writing tips

In all the years that I’ve been writing business communications, I’ve very often done one thing during the editing process that has really made a big difference: I move the last sentence in a paragraph up to become the first one in that paragraph. Sounds a bit odd, doesn’t it? But, the fact is that every time I do it, the flow of my narrative improves and the copy overall is much tighter. But my idea isn’t new. In fact,…

One simple trick to improve your business writing right now was last modified on December 4th, 2019 by Proof Communications Author

No blogging, no kidding!

November 26, 2019

Blogs, copywriting, How to win business, Uncategorised, Writing tips

Your business doesn’t have a blog? Are you serious? It doesn’t have to be War and Peace or take a huge investment of time. But what it does need to do is engage with your readers and attract potential customers. But let’s be clear here. There are personal blogs and business blogs – two quite different animals. Personal blogs can veer from excruciatingly dull to downright cringeworthy – like a Christmas letter, and we’ve all suffered through reading one of…

No blogging, no kidding! was last modified on November 26th, 2019 by Proof Communications Author

How to define your value proposition

November 5, 2019

B2B documents, copywriting, How to win business, Tender writing tips, Writing tips

The company you’re pitching to wants to know one fundamental thing: what their return on their investment in awarding your business the contract will be. That means it’s critical that your value proposition (VP) is clearly defined. It also must be communicated right throughout your pitch, as well as being summarised in the Executive Summary. Here’s how to go about it. Your VP should encompass no more than four key points that are of real value to the prospect. These…

How to define your value proposition was last modified on November 5th, 2019 by Proof Communications Author

How to make your content a winner

October 23, 2019

B2B documents, copywriting, How to win business, Writing tips

Sometimes in trying to outdo competitors, companies can try too hard in their writing and miss the mark completely. Convoluted language and over the top descriptions can very easily become literary junk – words that serve no purpose except to fill a page. For example, stating your company will provide ‘innovative human resource solutions’ makes the mind boggle! As a reader you wonder what on earth this means, and this makes it harder to connect with the company and their…

How to make your content a winner was last modified on October 23rd, 2019 by Proof Communications Author