copywriting

Magician hat

One simple trick to improve your business writing right now

In all the years that I’ve been writing business communications, I’ve very often done one thing during the editing process that has really made a big difference: I move the last sentence in a paragraph up to become the first one in that paragraph. Sounds a bit odd, doesn’t it? But, the fact is that every time I do it, the flow of my narrative improves and the copy overall is much tighter. But my idea isn’t new. In fact,…

One simple trick to improve your business writing right now was last modified on December 4th, 2019 by Proof Communications Author
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Blog

No blogging, no kidding!

Your business doesn’t have a blog? Are you serious? It doesn’t have to be War and Peace or take a huge investment of time. But what it does need to do is engage with your readers and attract potential customers. But let’s be clear here. There are personal blogs and business blogs – two quite different animals. Personal blogs can veer from excruciatingly dull to downright cringeworthy – like a Christmas letter, and we’ve all suffered through reading one of…

No blogging, no kidding! was last modified on November 26th, 2019 by Proof Communications Author
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business man

How to define your value proposition

The company you’re pitching to wants to know one fundamental thing: what their return on their investment in awarding your business the contract will be. That means it’s critical that your value proposition (VP) is clearly defined. It also must be communicated right throughout your pitch, as well as being summarised in the Executive Summary. Here’s how to go about it. Your VP should encompass no more than four key points that are of real value to the prospect. These…

How to define your value proposition was last modified on November 5th, 2019 by Proof Communications Author
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Content

How to make your content a winner

Sometimes in trying to outdo competitors, companies can try too hard in their writing and miss the mark completely. Convoluted language and over the top descriptions can very easily become literary junk – words that serve no purpose except to fill a page. For example, stating your company will provide ‘innovative human resource solutions’ makes the mind boggle! As a reader you wonder what on earth this means, and this makes it harder to connect with the company and their…

How to make your content a winner was last modified on October 23rd, 2019 by Proof Communications Author
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story bubble

Why telling a story is just as important in business

Good storytelling isn’t about making stuff up; it’s about presenting a narrative in a way that piques interest, maintains suspense, and then provides resolution. We remember good stories, learn from them, and very often re-tell them. Therefore, we should use the same approach in our business communications. Quite simply, why have flat, boring content when you can bring it to life in shapes and forms that engage your audience? How to do it? Here are some principles of good storytelling:…

Why telling a story is just as important in business was last modified on October 16th, 2019 by Proof Communications Author
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email in inbox

How to generate leads from your newsletter

In an ever-propagating inbox, newsletters can be the first to see the trash can; they often add little value and can just suck time up. But the ones that are done well, connect, inform, sometimes amuse, and often get a sale! So, give your newsletters an SOS and make them effective marketing tools. Here’s how to do it: 1. Focus on your customer Your newsletters should always primarily be about your customers and what you can do for them. Gather…

How to generate leads from your newsletter was last modified on October 10th, 2019 by Proof Communications Author
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CASE STUDY

Why case studies help you win more business

It’s surprising how many companies haven’t cottoned on to the fact that case studies can bring more business in the door. Far from being merely a self-congratulatory ‘look at moi’ exercise, they act as powerful advertising tools that clearly demonstrate why your business is the exact answer to a potential customer’s question. So, what’s the best way to go about creating them? First thing to know: they don’t have to be lengthy. How long they are and what tone and…

Why case studies help you win more business was last modified on September 12th, 2019 by Proof Communications Author
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Man with ????

Don’t get stuck on these commonly confused words

English is a tricky language: sometimes you need to select between words that sound the same, other times you need to decide whether you’re using a noun or a verb and pick the right spelling. And this isn’t easy for whole generations who weren’t taught English grammar at school! What’s more, American English can have a different way of doing things, which further muddies the waters! So, without wanting to bog you down in grammar, here’s how to avoid getting…

Don’t get stuck on these commonly confused words was last modified on August 28th, 2019 by Proof Communications Author
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Business profile

How to write a business profile

It’s worth spending the time writing a strong business profile as you may be able to use or repurpose this content on your website, in your marketing materials, tenders or proposals, or across other professional documentation. Brainstorm your key messages The first thing to do is to brainstorm your key messages. Think about what your point of difference is, and why a customer should choose you over a competitor. Your differentiator could be your customer service, range of products or…

How to write a business profile was last modified on August 21st, 2019 by Proof Communications Author
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content is king

Content is king!

Many companies use it to connect with and engage their customers. However, producing it is not necessarily easy. Writing is a specialist skill and many marketing budgets do not stretch to an in-house resource… That’s where we can come in, lightening the load and writing content to your brief and brand specifications. Get bang for your buck with content you can use on your website, in newsletters and on social media. And with this taken care of, you can focus…

Content is king! was last modified on August 16th, 2019 by Proof Communications Author
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