Well written, targeted articles can breathe new life into business communications. But you also want to avoid your newsletter being sent straight to the reader’s recycle bin. Rather than bore customers to death, here are three ways to keep newsletter content fresh and your customers focused on the good work you do. 1. It’s about your customer Important though it may be to you, no one wants to read about how your business operates or who has been moved from one…

How to write newsletters that won’t comatose your readers was last modified on September 19th, 2017 by Proof Communications Editor