copywriting | Proof Communications

Strong capability statements work in more ways than one

December 15, 2016

B2B documents, copywriting, Editing, Preparation guides, Writing tips

A capability statement is a versatile thing. It lets everyone know who you are and what you can do for them. But if you’re only using it externally, then you’re not using it to its full potential because a capability statement can be used in lots of ways for your own business, too. Induction tool A capability statement is an ideal way to introduce new employees to the depth and breadth of your company and will help to give them…

Strong capability statements work in more ways than one was last modified on December 15th, 2016 by Proof Communications Author

Sharing your ideas – thought leadership content writing

November 30, 2016

B2B documents, copywriting, How to win business, Writing tips

Steve Jobs, Richard Branson, Mark Zuckerberg, Bill Gates – names like these pop up as leadership role models for each next wave of visionaries. And whilst we need such inspirational folk, leadership is a generic concept and seen on many levels. SMEs, for example, find thought leadership content an excellent way to keep in touch with their customers as well as being an effective way to start industry conversations. So, what does thought leadership content look like? Well, it doesn’t…

Sharing your ideas – thought leadership content writing was last modified on November 30th, 2016 by Proof Communications Author

Three Tips to Winning Business Awards

January 22, 2016

Award Entries, B2B documents, copywriting, Writing tips

Winning business awards has so many upsides: They raise your personal profile and the profile of your business; clients or customers like it as they are associated with you; it’s great for the morale of your staff; and it attracts new employees and potential investment. It’s great for your corporate CV. If you ask anyone who’s entered an award, even if they didn’t win, they will tell you how much they benefited from the process. Entering awards forces you to…

Three Tips to Winning Business Awards was last modified on July 10th, 2017 by Proof Communications Editor

How to write newsletters that won’t comatose your readers

January 22, 2016

copywriting, Newsletters, Preparation guides, Punctuation, Writing tips

Well written, targeted articles can breathe new life into business communications. But you also want to avoid your newsletter being sent straight to the reader’s recycle bin. Rather than bore customers to death, here are three ways to keep newsletter content fresh and your customers focused on the good work you do. 1. It’s about your customer Important though it may be to you, no one wants to read about how your business operates or who has been moved from one…

How to write newsletters that won’t comatose your readers was last modified on September 19th, 2017 by Proof Communications Editor