Keep it simple

Filler Instinct

Written business content needs to be free of filler words. Filler words (and phrases, for that matter) are those that you can safely jettison to make your key points sharper and your message easier to digest. But what’s so bad about a filler word? Hear ‘filler word’ and think ‘empty calories’ – they have the same effect. Like something that tastes good for about a nanosecond but which is ultimately unsatisfying (and does nothing for your hips). Filler words use…

Filler Instinct was last modified on July 7th, 2020 by Proof Communications Team
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English grammar

How to proofread tricky words

They say English is the world’s most difficult language to learn. And proofreading certainly has its challenges. The English language may be blessed with many words, but quite a few set out to trip us up. Here are some of the most common words that even the best English writers confuse and which are important to look out for when proofreading. Unique Many businesses like to think of themselves as the most unique in their industry. But ‘unique’ means truly…

How to proofread tricky words was last modified on July 2nd, 2020 by Proof Communications Team
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What to do with a comma

Those little black squiggles cause endless confusion. To prevent your brain from frying, here’s some help on how to use commas to get your business messages across more clearly. For help with copywriting, proofreading or editing any of your business documents, contact Proof Communications on 02 8036 5532 or 0411 123 216 or head to the contact page.

What to do with a comma was last modified on June 16th, 2020 by Proof Communications Team
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Sentence Starters

Words to start sentences

Business writing can be hard enough but finding ways to make it ‘flow’ can make it seem even harder. How can you make your writing seem more like a conversation and less like a lecture? One easy way is to master the use of ‘sentence starters’ or ‘transition’ words and phrases. Here are some to get you into the swing of it all. (Just make sure to put a comma after the transition word and the subject of the sentence…

Words to start sentences was last modified on June 2nd, 2020 by Proof Communications Team
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Mixed Letter

This week’s Friday Funny

Correct spelling is essential, one letter out of place can change the meaning of any writing dramatically. For help with copywriting, proofreading or editing any of your business documents, contact Proof Communications on 02 8036 5532 or 0411 123 216 or head to the contact page.  

This week’s Friday Funny was last modified on May 18th, 2020 by Proof Communications Team
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proofreading

Red Faces at Yellow Pages – and how not to let the same happen to you

Typos can have a highly detrimental effect on a business. And no one knows that more than Banner Travel Agency owner, Gloria Quinan. Back in 1988, when the world relied on telephone books, Gloria’s listing in the Yellow Pages advertised her business as offering ‘International and Erotic Travel’. An appalled Gloria said, ‘We offer exotic travel, like tours up the Amazon, but nothing erotic.’ To make matters worse, the offending word was emblazoned in red across her prominent advertisement. Gloria’s…

Red Faces at Yellow Pages – and how not to let the same happen to you was last modified on April 16th, 2020 by Proof Communications Team
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Time to Write, Type Writer

Don’t fall into these four common grammar traps!

The extra comma  Ah, the debate about the use of the extra comma. One only has to look at the well-known question, ‘What is this thing called love?’ to realise the extraordinary power of a little black squiggle to change that sentence’s meaning entirely when inserted after ‘called’. Try it, and you’ll see what we mean. Commas, of course, are used to separate items in a list. For example: ‘I bought wine, gin, tequila, and more wine.’ Note that extra…

Don’t fall into these four common grammar traps! was last modified on April 9th, 2020 by Proof Communications Team
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Pen and paper editing

Why copy editing your business documents is a great idea

Phew! You’ve just finished your first draft of an important business document and now all you need to do is proofread it, right? Well now, let’s just back up a bit there because you’ve missed a very important step in the process: copy editing. Copy editing isn’t just kind of a good idea, it’s absolutely essential for anyone wanting their writing to flow well and sound professional. Just ask any well-known author if they could manage without their editor and…

Why copy editing your business documents is a great idea was last modified on February 10th, 2020 by Proof Communications Author
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Why you can’t be too careful about the words you choose

Why you can’t be too careful about the words you choose

Cultural appropriation? Just ask Kim Kardashian West. In these culturally sensitive times, only those businesses operating in an alternative space and time continuum would risk serious brand damage by falling foul of the PC police. Still, that didn’t stop one Kim Kardashian West recently choosing the name ‘Kimono’ for her latest range of shapewear. Claims of it being ‘a play on words’ fell on millions of deaf ears and the Kimono name vanished faster than you can say “My corset…

Why you can’t be too careful about the words you choose was last modified on July 23rd, 2019 by Thomas
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You can’t be too careful when it comes to the English language, here's how to save your bacon

How an innocent mistake can turn global relations nasty

You can’t be too careful when it comes to the English language, here’s how to save your bacon. There are times when, with no apparent effort at all, businesses can find themselves at the centre of a publicity nightmare after seemingly innocent statements assume a life of their own. Take Swiss bank UBS in China recently. An epidemic of African swine fever has had a hugely detrimental effect on China’s pig industry, with almost 100 million – some 20% of…

How an innocent mistake can turn global relations nasty was last modified on July 17th, 2019 by Thomas
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