Why you can’t be too careful about the words you choose

Why you can’t be too careful about the words you choose

Cultural appropriation? Just ask Kim Kardashian West. In these culturally sensitive times, only those businesses operating in an alternative space and time continuum would risk serious brand damage by falling foul of the PC police. Still, that didn’t stop one Kim Kardashian West recently choosing the name ‘Kimono’ for her latest range of shapewear. Claims of it being ‘a play on words’ fell on millions of deaf ears and the Kimono name vanished faster than you can say “My corset…

Why you can’t be too careful about the words you choose was last modified on July 23rd, 2019 by Thomas
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You can’t be too careful when it comes to the English language, here's how to save your bacon

How an innocent mistake can turn global relations nasty

You can’t be too careful when it comes to the English language, here’s how to save your bacon. There are times when, with no apparent effort at all, businesses can find themselves at the centre of a publicity nightmare after seemingly innocent statements assume a life of their own. Take Swiss bank UBS in China recently. An epidemic of African swine fever has had a hugely detrimental effect on China’s pig industry, with almost 100 million – some 20% of…

How an innocent mistake can turn global relations nasty was last modified on July 17th, 2019 by Thomas
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Write

Everyone can write, right?

Most can write, but most can’t write well! Writing is hard: it’s not only thinking up the ideas, but articulating them, linking them together and crafting them into a neat package. It takes practice – and sometimes many attempts to get right. Here are some of the traps that novice writers often fall into: Choosing difficult words: Overly formal language is usually a turn off for readers. If there is a simpler everyday alternative that you can use, then do…

Everyone can write, right? was last modified on July 1st, 2019 by Proof Communications Author
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editing

Sometimes you need to murder your darlings

You’ve worked hard to articulate a point, to fine-tune a turn of phrase and now, of course, you’re emotionally attached to it. It’s painful to delete it, but what if it doesn’t serve your writing? What if it distracts from your key points? This is a challenge that all writers face, and one that was first expressed over a hundred years ago by Arthur Quiller-Couch. In his book ‘On the Art of Writing’, first published in 1916, he wrote: “Whenever…

Sometimes you need to murder your darlings was last modified on July 1st, 2019 by Proof Communications Author
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Mark ups

How to avoid this simple mistake in your content writing

Copywriting experts may instruct us to ‘write as you speak’, but there are times when it’s better not to. You’ll often hear people say phrases such as: My own house… Let’s connect them together… It’s a true fact… It possibly might… 2am in the morning… We first conceived of the idea… There are 5 different cafes near here … We received a free gift… Exciting new innovation… If you were to write these phrases, a good editor or a good…

How to avoid this simple mistake in your content writing was last modified on May 10th, 2019 by Proof Communications Author
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Copywriting mistakes

Are you guilty of this simple mistake in your content writing?

Copywriting experts may instruct us to ‘write as you speak’, but there are times when it’s better not to. You’ll often hear people say phrases such as: My own house… Let’s connect them together… It’s a true fact… It possibly might… 2am in the morning… We first conceived of the idea… There are 5 different cafes near here … We received a free gift… Exciting new innovation… If you were to write these phrases, a good editor or a good…

Are you guilty of this simple mistake in your content writing? was last modified on April 16th, 2019 by Proof Communications Author
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scrabble proofreading

What’s the difference between copy editing and proofreading? And why should you care?

If you’re briefing an editor or proofreader, you’ll need to know the difference or you might not get the result you were hoping for. Whilst they overlap to some extent, copy editing and proofreading are essentially separate functions, yet work hand in hand to polish your business documents to make them look and sound as professional as possible. What does a copy editor do? Copy editing comes before proofreading and is focused on getting your document ready for publication. It’s…

What’s the difference between copy editing and proofreading? And why should you care? was last modified on October 23rd, 2018 by Proof Communications Author
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Resume

Failure to proofread leaves job applicant furious 

This week’s SMH carries an article by Tom Cowie, reporting events after lawyer Susan Cole hired online resumé company, 1300 Resumé, to write her job application for ASIO, Australia’s national spy agency. But when both parties – somewhat ironically – failed to spy numerous mistakes and Ms Cole wasn’t granted an interview, a lengthy legal stooshie ensued.   Ms Cole ‘sent some documents’ through to 1300 Resumé to help with her application, including a previous CV. Preparing for an overseas holiday,…

Failure to proofread leaves job applicant furious  was last modified on August 17th, 2018 by Proof Communications Author
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fresh pair of eyes

Five ways to make your document free of typos

Editing and proofreading your own work is tough. We’re too close to it to proofread it perfectly. A fresh pair of eyes is the answer. If you don’t have anybody to help you, then rest between the time you write and the time you proofread—at least overnight. By doing this, you’ll gain some distance from your writing and you’ll have your own fresh pair of eyes with which to view your content. When you’re ready, here’s how to do it.…

Five ways to make your document free of typos was last modified on August 28th, 2018 by Proof Communications Author
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How to lose a dress size

How To Lose a Dress Size By Putting Pen to Paper 

Check out any online newspaper these days and you’re almost guaranteed to find another celebrity has felt compelled to post a photo which shows them doing something really interesting. Like breathing. Cries of ‘Photoshop!’ follow quicker than you can say Kardashian. But, so what if they’ve indulged in a little image trickery? Editing is nothing new, but the trick is to make it look natural.  Business owners sometimes feel compelled to share most in-depth details of their impressive selection of…

How To Lose a Dress Size By Putting Pen to Paper  was last modified on August 29th, 2017 by Proof Communications Author
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