Editing

Re: Use this version instead

The oft-used email subject line ‘Sorry, use this version instead’ can have a myriad of stories behind it, but most often it’s to email an updated version of a document that was emailed only a short time ago. The reason? Usually, because many people are involved in contributing to the document’s content, which results in a myriad of changes. Even with version control, it’s extremely easy for a document’s quality to diminish during the writing and editing process. Annual reports,…

Re: Use this version instead was last modified on September 17th, 2020 by Proof Communications Team
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How to Proofread like a Professional

Some things in life are just plain wrong. Referring to a week at home as a ‘staycation’, and believing macramé will ever look good on your living room wall are both sure signs of going over to the dark side, for example. In a business scenario, publishing important documents without first conducting a thorough proofread is about as dark as it gets. Shame on anyone for thinking a ‘quick read over’ will do. It won’t. Use these seven top tips…

How to Proofread like a Professional was last modified on August 25th, 2020 by Proof Communications Team
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Huru voodoo, or when words go wrong

Translation news, now. This week it’s the story of Canadian brewery Hell’s Basement who came an embarrassing cropper after christening their new pale ale Huruhuru – a Māori word they thought meant ‘feather’. In fact, it means ‘pubic hair’. Awkward. Still, Hell’s Basement wasn’t alone. Also getting caught up in the lost-in-translation net was a Wellington leather outlet who’d gone the whole hog, naming their entire store Huruhuru. Cold comfort, but at least they’d done their due diligence. Although in…

Huru voodoo, or when words go wrong was last modified on August 21st, 2020 by Proof Communications Team
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Searching for typos

The typos that got away.

Mention to just about anyone that you’re a proofreader and they’ll be on the edge of their sleep with excitement. That’s because many people regard an ability to ‘pick up missing commas and stuff’ as coma-inducingly dull or certifiable proof of OCD. And whilst it’s true that proofreading, like any occupation, can certainly have its less than thrilling moments, it also provides endless opportunities to spot pure comic gold. Missing letters, incorrect spelling, poor syntax, lack of punctuation and an…

The typos that got away. was last modified on August 6th, 2020 by Proof Communications Team
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Feedback

Great quick tip for your website content

In Reality Marketing Revolution by Mike Lieberman and Eric Keiles, there’s a great idea for checking whether your website’s key messages are hitting the right spot. Very simply, take screen shots of your website pages, starting with the home page, or open up the Word version of the website content (the content you finalised before you uploaded it to the website) and: Draw a blue circle around every word “you or your”. Draw a red square around every word “we…

Great quick tip for your website content was last modified on July 23rd, 2020 by Proof Communications Team
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Light Bulb

Quick tips to brighten up your writing

Are you inadvertently boring your readers to death? If your steadily declining readership indicates an unacceptably high body count then you might want to think about zhooshing things up a bit by swapping words and phrases that aren’t doing your writing any favours. Such as… At the end of the day Almost as bad as proclaiming ‘it is what it is’, this phrase can be readily changed for: In conclusion Ultimately Finally Eventually In terms of You can replace this…

Quick tips to brighten up your writing was last modified on July 21st, 2020 by Proof Communications Team
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Beware! Typos can lead you astray. (Or why all roads don’t lead to Rome.)

There’s no doubt that seemingly small typos can have a big effect. This month, for example, brought disturbing news of a Philippines journalist sent to gaol after correction of a typo in an article originally published in 2012 saw her convicted of cyberlibel. But typos don’t always have to appear in print to be damaging. There’s plenty of other ways they can cause havoc, too. Take the relatively recent case of Luigi Rimonti, a spry 81-year-old Italian who for many…

Beware! Typos can lead you astray. (Or why all roads don’t lead to Rome.) was last modified on July 16th, 2020 by Proof Communications Team
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Keep it simple

Filler Instinct

Written business content needs to be free of filler words. Filler words (and phrases, for that matter) are those that you can safely jettison to make your key points sharper and your message easier to digest. But what’s so bad about a filler word? Hear ‘filler word’ and think ‘empty calories’ – they have the same effect. Like something that tastes good for about a nanosecond but which is ultimately unsatisfying (and does nothing for your hips). Filler words use…

Filler Instinct was last modified on July 7th, 2020 by Proof Communications Team
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English grammar

How to proofread tricky words

They say English is the world’s most difficult language to learn. And proofreading certainly has its challenges. The English language may be blessed with many words, but quite a few set out to trip us up. Here are some of the most common words that even the best English writers confuse and which are important to look out for when proofreading. Unique Many businesses like to think of themselves as the most unique in their industry. But ‘unique’ means truly…

How to proofread tricky words was last modified on July 2nd, 2020 by Proof Communications Team
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