How to win business

UK flag

Could this be the only policy the UK Parliament will agree on this year? 

As the UK comes to terms with a new Prime Minister, officials for the new leader of the House of Commons are also grappling with change. It seems Jacob Rees-Mogg MP has wasted no time in issuing a style guide, making his views on language usage abundantly clear. ‘Lot’, ‘got’, ‘hopefully’ and ‘I am pleased to learn’ are just some of the many terms now strictly verboten. And heaven help anyone who uses a comma after ‘and’. So, are style…

Could this be the only policy the UK Parliament will agree on this year?  was last modified on August 14th, 2019 by Proof Communications Author
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Testimonials

Why trustworthy testimonials make marketing easier 

You’ll know that LinkedIn has a section for testimonials in each profile and plenty of websites have pages with case studies and positive feedback. Apart from a customer’s personal experience, the most valued opinion comes from someone they trust. It’s for this reason that word of mouth referrals are so valuable.   The next best thing is a testimonial. It’s a third-party endorsement, most likely from someone you don’t know which makes it credible. It’s like testimonials that appear on book…

Why trustworthy testimonials make marketing easier  was last modified on July 1st, 2019 by Proof Communications Author
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Write

Everyone can write, right?

Most can write, but most can’t write well! Writing is hard: it’s not only thinking up the ideas, but articulating them, linking them together and crafting them into a neat package. It takes practice – and sometimes many attempts to get right. Here are some of the traps that novice writers often fall into: Choosing difficult words: Overly formal language is usually a turn off for readers. If there is a simpler everyday alternative that you can use, then do…

Everyone can write, right? was last modified on July 1st, 2019 by Proof Communications Author
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Boring

Take the boring out of business writing

There’s nothing more dull than stiff, formal language, long, complicated sentences, and copy that’s thick with words that add no value. While those who adopt this heavy-duty style think it makes their writing weighty, it has the opposite effect: convoluted language tries to sound impressive but delivers little; it’s almost always vague, light on substance, heavy in obfuscation! It certainly doesn’t impress the reader who is left bewailing “What does this even mean?” And if you’re not writing for the…

Take the boring out of business writing was last modified on July 1st, 2019 by Proof Communications Author
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editing

Sometimes you need to murder your darlings

You’ve worked hard to articulate a point, to fine-tune a turn of phrase and now, of course, you’re emotionally attached to it. It’s painful to delete it, but what if it doesn’t serve your writing? What if it distracts from your key points? This is a challenge that all writers face, and one that was first expressed over a hundred years ago by Arthur Quiller-Couch. In his book ‘On the Art of Writing’, first published in 1916, he wrote: “Whenever…

Sometimes you need to murder your darlings was last modified on July 1st, 2019 by Proof Communications Author
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writing style

What’s your writing style?

What’s your writing style? Do you plan it out or make it up as you go along? Some business writers just start writing; they don’t know where they’re going, but trust that they’ll find their way as they write. Sometimes it leads to more creative writing as the mind is free to wander and discover new possibilities. Other times, the writing completely loses its way and becomes unfocused and repetitive. Certainly, most people find magic happens when in the creative…

What’s your writing style? was last modified on June 12th, 2019 by Proof Communications Author
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Proofreading hands at computer

How to avoid mistakes in your important business documents

It would be a crying shame if a document you’ve spent countless hours working on is riddled with errors when it’s released online or in print. Consider the recent $50 note fiasco. It’s usually only later, after the document has been read by a few people, that the mistakes become obvious. You probably ask colleagues to proofread your important documents. When we’re asked to proofread annual and business reports, financial statements, PDSs, RAPs, tenders or proposals, clients often tell us:…

How to avoid mistakes in your important business documents was last modified on June 5th, 2019 by Proof Communications Author
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Mark ups

How to avoid this simple mistake in your content writing

Copywriting experts may instruct us to ‘write as you speak’, but there are times when it’s better not to. You’ll often hear people say phrases such as: My own house… Let’s connect them together… It’s a true fact… It possibly might… 2am in the morning… We first conceived of the idea… There are 5 different cafes near here … We received a free gift… Exciting new innovation… If you were to write these phrases, a good editor or a good…

How to avoid this simple mistake in your content writing was last modified on May 10th, 2019 by Proof Communications Author
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Proofreading man

What the f, f, f, f – why we can’t see what we’re reading

Give yourself five seconds to read the following line: Fifty florins for a flagon of fluff How many Fs did you count? Six? Seven? There are nine. It’s so easy to miss the obvious when you’re reading a document you’ve written or been involved in writing because your brain knows what’s coming next, so it jumps ahead. We all excel at jumping to conclusions and by drawing on our language experience, we make assumptions about which word is coming next.…

What the f, f, f, f – why we can’t see what we’re reading was last modified on May 3rd, 2019 by Proof Communications Author
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Copywriting mistakes

Are you guilty of this simple mistake in your content writing?

Copywriting experts may instruct us to ‘write as you speak’, but there are times when it’s better not to. You’ll often hear people say phrases such as: My own house… Let’s connect them together… It’s a true fact… It possibly might… 2am in the morning… We first conceived of the idea… There are 5 different cafes near here … We received a free gift… Exciting new innovation… If you were to write these phrases, a good editor or a good…

Are you guilty of this simple mistake in your content writing? was last modified on April 16th, 2019 by Proof Communications Author
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