Newsletters | Proof Communications

How to generate leads from your newsletter

October 10, 2019

B2B documents, copywriting, How to win business, Newsletters, Writing tips

In an ever-propagating inbox, newsletters can be the first to see the trash can; they often add little value and can just suck time up. But the ones that are done well, connect, inform, sometimes amuse, and often get a sale! So, give your newsletters an SOS and make them effective marketing tools. Here’s how to do it: 1. Focus on your customer Your newsletters should always primarily be about your customers and what you can do for them. Gather…

How to generate leads from your newsletter was last modified on October 10th, 2019 by Proof Communications Author

Why newsletters are good for business

March 13, 2018

B2B documents, How to win business, Newsletters

There are heaps of good reasons why you should consider using e-newsletters as a way of staying in contact with your clients and keeping business bubbling along. Hello! Regular newsletters remind your customer that you exist. They’re a simple way to keep your name at the front of your clients’ mind. However frequently you send them, be consistent in your timing. Strengthen your brand When your newsletter carries your business name, logo and colours, it works to promote and strengthen…

Why newsletters are good for business was last modified on March 14th, 2018 by Proof Communications Author

How to write newsletters that won’t comatose your readers

January 22, 2016

copywriting, Newsletters, Preparation guides, Punctuation, Writing tips

Well written, targeted articles can breathe new life into business communications. But you also want to avoid your newsletter being sent straight to the reader’s recycle bin. Rather than bore customers to death, here are three ways to keep newsletter content fresh and your customers focused on the good work you do. 1. It’s about your customer Important though it may be to you, no one wants to read about how your business operates or who has been moved from one…

How to write newsletters that won’t comatose your readers was last modified on September 19th, 2017 by Proof Communications Editor