Proofreading tips

proofreading scrap paper

What does a proofreader actually do?

If you’re writing a document that will be read by your board, your management team, investors, other stakeholders, clients or prospective clients, you’ll naturally want the content to be the best it can be. That’s where an experienced proofreader comes in. If there’s a risk that there are typos or other errors in the document, professional proofreading is vital. A proofreader doesn’t suggest major edits or rewrites. A proofreader is there to very carefully read through the content to identify…

What does a proofreader actually do? was last modified on June 13th, 2019 by Proof Communications Author
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Proofreading hands at computer

How to avoid mistakes in your important business documents

It would be a crying shame if a document you’ve spent countless hours working on is riddled with errors when it’s released online or in print. Consider the recent $50 note fiasco. It’s usually only later, after the document has been read by a few people, that the mistakes become obvious. You probably ask colleagues to proofread your important documents. When we’re asked to proofread annual and business reports, financial statements, PDSs, RAPs, tenders or proposals, clients often tell us:…

How to avoid mistakes in your important business documents was last modified on June 5th, 2019 by Proof Communications Author
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Proofread

Sorry, use this version instead

The oft-used email subject line ‘Sorry, use this version instead’ can have a myriad of stories behind it, but most often it’s to email an updated version of a document that was emailed only a short time ago. The reason? Usually, because many people are involved in contributing to the document’s content, which results in a myriad of changes. Even with version control, it’s extremely easy for a document’s quality to diminish during the writing and editing process. Annual reports,…

Sorry, use this version instead was last modified on May 29th, 2019 by Proof Communications Author
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Annual report mistake

You know the feeling when you notice a mitsake in your important document – after it’s been released?

Aooccdrnig to rscheearch at Cmabrigde uinervtisy, it deosn’t mttaer waht oredr the ltteers in a wrod are, the olny iprmoetnt tihng is taht the frist and lsat ltteres are in the rghit pclae. While spelling and grammar brainteasers can be fun to work out, there’s no joy in finding mistakes in your important stakeholder documents after they’ve been released – in print or online. And it’s so easy to miss what later seems obvious. Just consider the recent $50 note…

You know the feeling when you notice a mitsake in your important document – after it’s been released? was last modified on May 23rd, 2019 by Proof Communications Author
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Mark ups

How to avoid this simple mistake in your content writing

Copywriting experts may instruct us to ‘write as you speak’, but there are times when it’s better not to. You’ll often hear people say phrases such as: My own house… Let’s connect them together… It’s a true fact… It possibly might… 2am in the morning… We first conceived of the idea… There are 5 different cafes near here … We received a free gift… Exciting new innovation… If you were to write these phrases, a good editor or a good…

How to avoid this simple mistake in your content writing was last modified on May 10th, 2019 by Proof Communications Author
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Proofreading man

What the f, f, f, f – why we can’t see what we’re reading

Give yourself five seconds to read the following line: Fifty florins for a flagon of fluff How many Fs did you count? Six? Seven? There are nine. It’s so easy to miss the obvious when you’re reading a document you’ve written or been involved in writing because your brain knows what’s coming next, so it jumps ahead. We all excel at jumping to conclusions and by drawing on our language experience, we make assumptions about which word is coming next.…

What the f, f, f, f – why we can’t see what we’re reading was last modified on May 3rd, 2019 by Proof Communications Author
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Copywriting mistakes

Are you guilty of this simple mistake in your content writing?

Copywriting experts may instruct us to ‘write as you speak’, but there are times when it’s better not to. You’ll often hear people say phrases such as: My own house… Let’s connect them together… It’s a true fact… It possibly might… 2am in the morning… We first conceived of the idea… There are 5 different cafes near here … We received a free gift… Exciting new innovation… If you were to write these phrases, a good editor or a good…

Are you guilty of this simple mistake in your content writing? was last modified on April 16th, 2019 by Proof Communications Author
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proofreading pen

The one thing we do that shocks clients

When a client asks us proofread their annual report, financial statements, PDS, RAP or similar, we’re often told: ‘you won’t find much as we’ve read through the document in-house a few times’. The reality is we make an average of 10 mark-ups a page. In a 100-page document, that’s around 1,000 mark ups. Client are shocked or at least, very surprised. The trouble is, it’s so easy to miss what later seems obvious. In 2011, the Australian Defence Forces came…

The one thing we do that shocks clients was last modified on April 3rd, 2019 by Proof Communications Author
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Panda

Why pandas carry guns 

According to a recent Google Doodle, this year marks the 187th since the birth of the man widely considered to be the father of modern football, Ebenezer Cobb Morley. Riveting stuff indeed. But even more noteworthy than that particularly fascinating sporting nugget is that 2018 also marks exactly 15 years since Lynne Truss published her widely acclaimed book, ‘Eats, Shoots & Leaves’, the zero-tolerance approach to punctuation. Why is this important? Because within its pages lies the information you need…

Why pandas carry guns  was last modified on November 29th, 2018 by Proof Communications Author
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web page

How to write compelling business copy for your website 

A website sporting well-written business copy will immediately lift your brand above the competition. Your ‘voice’ will be heard because readers respond positively to unambiguous writing that has a compelling message. Here are six ways to ensure it comes across loud and clear. Decide upon your main message What exactly is it that you’re offering? Really think about that. What’s the most important thing you want your website visitors to know? Whether the main benefit of your product or service…

How to write compelling business copy for your website  was last modified on June 5th, 2019 by Proof Communications Author
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