Testimonials

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Don’t hide your light behind a bushel – how to maximise your presence with social proof

In an ever-more crowded marketplace, it’s a brave business indeed that believes it can trade on its good name alone. These days, you need to use every means at your disposal to get your business noticed. Social proof – leveraging third party influence to sway potential customers – has the power to turbo-charge your claims and bring more business in the door. Awards and certifications Don’t hesitate to prominently advertise what you’ve achieved. Everyone likes to know that they’re dealing…

Don’t hide your light behind a bushel – how to maximise your presence with social proof was last modified on October 31st, 2019 by Proof Communications Author
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Testimonials

Why trustworthy testimonials make marketing easier 

You’ll know that LinkedIn has a section for testimonials in each profile and plenty of websites have pages with case studies and positive feedback. Apart from a customer’s personal experience, the most valued opinion comes from someone they trust. It’s for this reason that word of mouth referrals are so valuable.   The next best thing is a testimonial. It’s a third-party endorsement, most likely from someone you don’t know which makes it credible. It’s like testimonials that appear on book…

Why trustworthy testimonials make marketing easier  was last modified on July 1st, 2019 by Proof Communications Author
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