Proofreading document

Proofread like a professional with our 7 top tips

Some things in life are just plain wrong. Referring to a week at home as a ‘staycation’, and believing macramé will ever look good on your living room wall are both sure signs of going over to the dark side, for example. In a business scenario, publishing important documents without first conducting a thorough proofread is about as dark as it gets. Shame on anyone for thinking a ‘quick read over’ will do. It won’t. Use these seven top tips…

Proofread like a professional with our 7 top tips was last modified on September 24th, 2019 by Proof Communications Author
Read More
$50 note typo

When saving on a proofreader is a false economy

Now that the brouhaha over the RBA’s apparent inability to pick up a typo in an entire batch of newly-minted pineapples – the fruity vernacular for a $50 note – has died down, it’s timely to ask, “Just how could this have happened?” With remarkable ease, apparently. All it takes is an absence of the proofreading process. For the benefit of anyone who’s been holidaying on Mars, the recent currency fiasco which left Australia’s central bank distinctly red-faced occurred when…

When saving on a proofreader is a false economy was last modified on June 27th, 2019 by Proof Communications Author
Read More
proofreading scrap paper

What does a proofreader actually do?

If you’re writing a document that will be read by your board, your management team, investors, other stakeholders, clients or prospective clients, you’ll naturally want the content to be the best it can be. That’s where an experienced proofreader comes in. If there’s a risk that there are typos or other errors in the document, professional proofreading is vital. A proofreader doesn’t suggest major edits or rewrites. A proofreader is there to very carefully read through the content to identify…

What does a proofreader actually do? was last modified on June 13th, 2019 by Proof Communications Author
Read More
Proofreading hands at computer

How to avoid mistakes in your important business documents

It would be a crying shame if a document you’ve spent countless hours working on is riddled with errors when it’s released online or in print. Consider the recent $50 note fiasco. It’s usually only later, after the document has been read by a few people, that the mistakes become obvious. You probably ask colleagues to proofread your important documents. When we’re asked to proofread annual and business reports, financial statements, PDSs, RAPs, tenders or proposals, clients often tell us:…

How to avoid mistakes in your important business documents was last modified on June 5th, 2019 by Proof Communications Author
Read More
Proofread

Sorry, use this version instead

The oft-used email subject line ‘Sorry, use this version instead’ can have a myriad of stories behind it, but most often it’s to email an updated version of a document that was emailed only a short time ago. The reason? Usually, because many people are involved in contributing to the document’s content, which results in a myriad of changes. Even with version control, it’s extremely easy for a document’s quality to diminish during the writing and editing process. Annual reports,…

Sorry, use this version instead was last modified on May 29th, 2019 by Proof Communications Author
Read More
Proofreading man

What the f, f, f, f – why we can’t see what we’re reading

Give yourself five seconds to read the following line: Fifty florins for a flagon of fluff How many Fs did you count? Six? Seven? There are nine. It’s so easy to miss the obvious when you’re reading a document you’ve written or been involved in writing because your brain knows what’s coming next, so it jumps ahead. We all excel at jumping to conclusions and by drawing on our language experience, we make assumptions about which word is coming next.…

What the f, f, f, f – why we can’t see what we’re reading was last modified on May 3rd, 2019 by Proof Communications Author
Read More
proofreading pen

The one thing we do that shocks clients

When a client asks us proofread their annual report, financial statements, PDS, RAP or similar, we’re often told: ‘you won’t find much as we’ve read through the document in-house a few times’. The reality is we make an average of 10 mark-ups a page. In a 100-page document, that’s around 1,000 mark ups. Client are shocked or at least, very surprised. The trouble is, it’s so easy to miss what later seems obvious. In 2011, the Australian Defence Forces came…

The one thing we do that shocks clients was last modified on April 3rd, 2019 by Proof Communications Author
Read More
Panda

Why pandas carry guns 

According to a recent Google Doodle, this year marks the 187th since the birth of the man widely considered to be the father of modern football, Ebenezer Cobb Morley. Riveting stuff indeed. But even more noteworthy than that particularly fascinating sporting nugget is that 2018 also marks exactly 15 years since Lynne Truss published her widely acclaimed book, ‘Eats, Shoots & Leaves’, the zero-tolerance approach to punctuation. Why is this important? Because within its pages lies the information you need…

Why pandas carry guns  was last modified on November 29th, 2018 by Proof Communications Author
Read More
Coke can

How one word can make your marketing message go spectacularly wrong  

This month has seen yet another stand-out example of how just one word can make a marketing message go spectacularly wrong. American soft drink giant, Coca Cola, has been on the receiving end of some well-deserved criticism after failing to perform due diligence before advertising in the Land of the Long White Cloud. Auckland Airport was the unlikely setting for this latest linguistic debacle, when Coca Cola’s seemingly innocuous attempt to greet thirsty Kiwi travelers with the words ‘KIA ORA,…

How one word can make your marketing message go spectacularly wrong   was last modified on November 19th, 2018 by Proof Communications Author
Read More
Oops!

Houston, we have a problem…how can people get it so wrong?  

‘Communication Shipwrecks’, a recent white paper by American-based business writing school, Hurley Write Inc, gives some cracking examples of the impact bad business writing can have on consumers, corporates, government and academia. Read these and wince.  The issue: Metric mishap  In 1999, NASA’s much vaunted $125 million Mars Climate Orbiter self-destructed upon entering the red planet’s atmosphere some 100 km closer and 25km lower than planned. This costly space debacle’s post-mortem revealed that Lockheed-Martin, the company which developed and built…

Houston, we have a problem…how can people get it so wrong?   was last modified on October 4th, 2018 by Proof Communications Author
Read More
Contact us for a free, no obligation chat about your tender writing, copy writing, editing or proofreading needs
Phone 02 8036 5532
Privacy   |   Tender writers, copywriters and copy editors