Uncategorised | Proof Communications

No blogging, no kidding!

November 26, 2019

Blogs, copywriting, How to win business, Uncategorised, Writing tips

Your business doesn’t have a blog? Are you serious? It doesn’t have to be War and Peace or take a huge investment of time. But what it does need to do is engage with your readers and attract potential customers. But let’s be clear here. There are personal blogs and business blogs – two quite different animals. Personal blogs can veer from excruciatingly dull to downright cringeworthy – like a Christmas letter, and we’ve all suffered through reading one of…

No blogging, no kidding! was last modified on November 26th, 2019 by Proof Communications Author

Content is king!

August 16, 2019

B2B documents, Case Study, copywriting, Uncategorised, Writing tips

Many companies use it to connect with and engage their customers. However, producing it is not necessarily easy. Writing is a specialist skill and many marketing budgets do not stretch to an in-house resource… That’s where we can come in, lightening the load and writing content to your brief and brand specifications. Get bang for your buck with content you can use on your website, in newsletters and on social media. And with this taken care of, you can focus…

Content is king! was last modified on August 16th, 2019 by Proof Communications Author

How consistent are your documents? Without a professional proofreader, inconsistencies rule the day!

August 6, 2019

Uncategorised

When your annual report is beautifully presented and error-free, it really looks like you have your house in good order. On the other hand, errors and inconsistencies are messy and undermine the substance of your documents. Unfortunately, mistakes and oversights are common. That’s because typically many individuals contribute to these lengthy documents, bringing their own style and errors to the page. So, without a professional proofreader presiding over the whole document, inconsistencies rule the day! Here are some of the…

How consistent are your documents? Without a professional proofreader, inconsistencies rule the day! was last modified on August 6th, 2019 by Proof Communications Author

How to avoid this simple mistake in your content writing

May 10, 2019

B2B documents, copywriting, Editing, How to win business, Proofreading tips, Uncategorised, Writing tips

Copywriting experts may instruct us to ‘write as you speak’, but there are times when it’s better not to. You’ll often hear people say phrases such as: My own house… Let’s connect them together… It’s a true fact… It possibly might… 2am in the morning… We first conceived of the idea… There are 5 different cafes near here … We received a free gift… Exciting new innovation… If you were to write these phrases, a good editor or a good…

How to avoid this simple mistake in your content writing was last modified on May 10th, 2019 by Proof Communications Author

What the f, f, f, f – why we can’t see what we’re reading

May 3, 2019

B2B documents, How to win business, Proofreading tips, Typos, Uncategorised, Writing tips

Give yourself five seconds to read the following line: Fifty florins for a flagon of fluff How many Fs did you count? Six? Seven? There are nine. It’s so easy to miss the obvious when you’re reading a document you’ve written or been involved in writing because your brain knows what’s coming next, so it jumps ahead. We all excel at jumping to conclusions and by drawing on our language experience, we make assumptions about which word is coming next.…

What the f, f, f, f – why we can’t see what we’re reading was last modified on May 3rd, 2019 by Proof Communications Author

Avoid headaches: employ a professional business writer

September 11, 2018

B2B documents, copywriting, How to win business, Uncategorised, Writing tips

‘Write a complex business document’ is never going make it onto any list of Fifty Things You Absolutely Must Do Before You Die. Many individuals tasked with creating complex but compelling business documentation view such requests as being on par with being asked to willingly put their head in a vice. Hardly surprising given that business writing is almost certainly not the skill set they were originally employed for. In fact, almost certainly made-up statistics show that an overwhelming majority…

Avoid headaches: employ a professional business writer was last modified on September 14th, 2018 by Proof Communications Author

Always go to a tattooist who understands apostrophes

March 8, 2018

Proofreading tips, Typos, Uncategorised, Writing tips

The perils of not using a proofreader were quite literally thrown into the harsh glare of the notoriously unforgiving Hollywood spotlights earlier this year. While Emma Watson, star of all things Harry Potter, posed for photographs at the kill-for-an-invite-post-Oscars party, it was Watson’s grammatically incorrect ‘Times Up’ tattoo that made the biggest headlines. Does any of this Tinsel Town to-do really matter? Well, yes, it does. It matters because it’s a whopping example of how the power of tiny mistakes…

Always go to a tattooist who understands apostrophes was last modified on August 28th, 2018 by Proof Communications Author

Bio-diversity for your business

February 7, 2018

B2B documents, Bios, Business Awards, How to win business, Uncategorised, Writing tips

No matter what the size of your company, employee profiles – or bios, as they’re more commonly known – are a really valuable business tool. And like any tool worth its salt, a good one can be used for a number of purposes. So, just what elements should a well put together bio include? Put a face to the name People curious enough to want to know about your employees also want to know what they look like; it simply…

Bio-diversity for your business was last modified on February 7th, 2018 by Proof Communications Author

Stay ahead of the game: know your market and your competitors

February 1, 2018

B2B documents, copywriting, How to win business, Uncategorised, Writing tips

As a small business owner, it’s only natural that you’ll want to channel all your energies into growing your business. But whilst you’re busy beavering away, you can reduce risk by taking care to keep a weather eye on what your competitors are up to. Regularly conducting a spot of market research will mean you can prepare for industry changes and ensure your business doesn’t get left behind. Collecting ‘market intel’, as its known, involves gathering and analysing information about…

Stay ahead of the game: know your market and your competitors was last modified on February 1st, 2018 by Proof Communications Author

The three essentials for writing tenders and proposals

November 2, 2017

B2B documents, How to win business, Tender writing tips, Uncategorised, Writing tips

If you have responsibility for writing your company’s tenders and proposals, then you’ll know that the process includes having conversations with the prospective client well in advance of the Request for Tender (RFT) or Request or Proposal (RFP) being issued. While attending sales meetings may not be part of your role, the information your sales person or team uncovers at meetings with your prospective clients is fundamental for the value proposition and content in your tender or proposal response. You…

The three essentials for writing tenders and proposals was last modified on August 28th, 2018 by Proof Communications Author