web page

How to write compelling business copy for your website 

A website sporting well-written business copy will immediately lift your brand above the competition. Your ‘voice’ will be heard because readers respond positively to unambiguous writing that has a compelling message. Here are six ways to ensure it comes across loud and clear. Decide upon your main message What exactly is it that you’re offering? Really think about that. What’s the most important thing you want your website visitors to know? Whether the main benefit of your product or service…

How to write compelling business copy for your website  was last modified on November 22nd, 2018 by Proof Communications Author
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coloured customers

How to engage with your customers on social media 

Online resource centre for small businesses, All Business, recently asked 13 members of the by-invite-only Young Entrepreneurs Council one question: What’s the best way to use social media to engage your customers and improve brand loyalty and reach? Here’s some food for thought.  Focus on providing value. Share tips, news, information and teaching. Do so, and you establish yourself or your brand as subject matter experts whilst helping others. (Scott Levy, Fuel Online) Highlight active community members. People love to…

How to engage with your customers on social media  was last modified on August 30th, 2018 by Proof Communications Author
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Caravan

Why having a website is like owning a caravan 

Having a website is like owning a caravan. If you’re serious about your business going places, you can hitch it up and travel together, regularly adapting content to expose your customers to different views and expand your following. Failing to keep website content fresh is like parking your van in the backyard and assuming customers will be kept happy by seeing the same old Hills Hoist.   In her article, The Key to Updating Website Content Regularly (Without Losing Your Mind),…

Why having a website is like owning a caravan  was last modified on August 20th, 2018 by Proof Communications Author
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