Writing tips

Keep it simple

Filler Instinct

Written business content needs to be free of filler words. Filler words (and phrases, for that matter) are those that you can safely jettison to make your key points sharper and your message easier to digest. But what’s so bad about a filler word? Hear ‘filler word’ and think ‘empty calories’ – they have the same effect. Like something that tastes good for about a nanosecond but which is ultimately unsatisfying (and does nothing for your hips). Filler words use…

Filler Instinct was last modified on July 7th, 2020 by Proof Communications Team
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Dictionary

10 common English language mistakes

(Plus one you may think is an error, but isn’t). One of the wonderful features of the English language is its flexibility. We have a staggering range of words to choose from, whatever we are trying to say. And the ease with which we adopt new words and spread these around the world is a true example of globalisation. But writing in the English language is fraught with opportunities for error and confusion. Avoiding mistakes is not just a pastime…

10 common English language mistakes was last modified on June 30th, 2020 by Proof Communications Team
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The ‘write’ words

Do you have to write business documents for your organisation? Even the world’s best-selling writers struggle from time to time and rely on revision (and editors) to improve their drafts. They know that it takes time to write a good document, and that they don’t have to be word perfect first time round. Help! I’ve got writer’s block Facing a blank sheet of paper (or screen) is very intimidating. It’s not unusual for experienced writers to suffer from writer’s block,…

The ‘write’ words was last modified on June 25th, 2020 by Proof Communications Team
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What to do with a comma

Those little black squiggles cause endless confusion. To prevent your brain from frying, here’s some help on how to use commas to get your business messages across more clearly. For help with copywriting, proofreading or editing any of your business documents, contact Proof Communications on 02 8036 5532 or 0411 123 216 or head to the contact page.

What to do with a comma was last modified on June 16th, 2020 by Proof Communications Team
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copywriting

21 copywriting tips anyone can use

1. Write in a voice you feel comfortable with; don’t create a persona that’s not you. 2. Words such as “hope” and “try” sound wishywashy. Use words like “will” and “can” instead to create a stronger, more confident message. 3. Always, always, always ask someone else to proofread what you’re about to publish for the whole world to see. 4. If words don’t come easily to you, invest in someone to write for you. 5. Tell the customer what they…

21 copywriting tips anyone can use was last modified on June 11th, 2020 by Proof Communications Team
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Sentence Starters

Words to start sentences

Business writing can be hard enough but finding ways to make it ‘flow’ can make it seem even harder. How can you make your writing seem more like a conversation and less like a lecture? One easy way is to master the use of ‘sentence starters’ or ‘transition’ words and phrases. Here are some to get you into the swing of it all. (Just make sure to put a comma after the transition word and the subject of the sentence…

Words to start sentences was last modified on June 2nd, 2020 by Proof Communications Team
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Top tips for a polished tender

There are so many questions to consider when creating a winning tender bid. Have we defined our unique selling proposition? Have we answered all the criteria? Is our pricing competitive? Why is this all so difficult? In the midst of all that angst, it can be easy to forget that even small things can make a big difference to the overall look and quality of your submission. Formatting Yep, formatting. It’s amazing the number of ‘final’ versions we review whose…

Top tips for a polished tender was last modified on May 19th, 2020 by Proof Communications Team
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commaleon

Comma chameleon – How commas can change the shape of a sentence

Did you know that Australian author Peter Carey won the 2001 Booker Prize for True History of the Kelly Gang – a work that contained not a single comma? Amazing, huh? Of course, one might wonder why he bothered, but still. And, whilst you may not be writing anything within coo-ee of such a magnum opus yourself, it’s still a good idea to know how useful those little black squiggles can be in getting your business messages across more clearly.…

Comma chameleon – How commas can change the shape of a sentence was last modified on May 7th, 2020 by Proof Communications Team
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Which way, street sign

Why it’s important to be selective when deciding to tender

OK, so you’ve cottoned onto the fact that there is money to be made by winning tenders. Your business is going pretty well; you’re ready to take things to the next level. Here are some aspects of getting onto the tender merry-go-round that you need to consider before you get started writing tenders. You cannot ‘dip your toe in’ Commit to tackling the request for tender fully or don’t do it at all. Taking a half-hearted approach will come through…

Why it’s important to be selective when deciding to tender was last modified on May 1st, 2020 by Proof Communications Team
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Group-meeting-zoom

Why Hiring a Professional Business Writer Makes Good Financial Sense

Writing for one’s own business undoubtedly poses a significant challenge for some business owners. If you find yourself grappling with how best to get a message across, panic not. Investing in the services of a professional business writer is money well spent for a whole heap of reasons. Business writers know how to write When you know what you want to say but not how to say it, it can be incredibly stressful. On the other hand, fine tuning a…

Why Hiring a Professional Business Writer Makes Good Financial Sense was last modified on April 28th, 2020 by Proof Communications Team
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