Writing tips

web page

How to write compelling business copy for your website 

A website sporting well-written business copy will immediately lift your brand above the competition. Your ‘voice’ will be heard because readers respond positively to unambiguous writing that has a compelling message. Here are six ways to ensure it comes across loud and clear. Decide upon your main message What exactly is it that you’re offering? Really think about that. What’s the most important thing you want your website visitors to know? Whether the main benefit of your product or service…

How to write compelling business copy for your website  was last modified on November 22nd, 2018 by Proof Communications Author
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Super woman

Winning business awards – improve your chances with a great submission  

If you’re considering entering a business award, take note of these important tips to radically improve your chances of winning. Play by the rules Truly, there’s no point entering if you believe that instructions such as, ‘In no more than 500 words…’ or ‘Show evidence using sales growth figures’ don’t apply to you. They do. And if you don’t comply, your award submission will end up in what’s euphemistically referred to as the ‘circular file’. Award entry rules are there…

Winning business awards – improve your chances with a great submission   was last modified on November 7th, 2018 by Proof Communications Author
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scrabble proofreading

What’s the difference between copy editing and proofreading? And why should you care?

If you’re briefing an editor or proofreader, you’ll need to know the difference or you might not get the result you were hoping for. Whilst they overlap to some extent, copy editing and proofreading are essentially separate functions, yet work hand in hand to polish your business documents to make them look and sound as professional as possible. What does a copy editor do? Copy editing comes before proofreading and is focused on getting your document ready for publication. It’s…

What’s the difference between copy editing and proofreading? And why should you care? was last modified on October 23rd, 2018 by Proof Communications Author
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Oops!

Houston, we have a problem…how can people get it so wrong?  

‘Communication Shipwrecks’, a recent white paper by American-based business writing school, Hurley Write Inc, gives some cracking examples of the impact bad business writing can have on consumers, corporates, government and academia. Read these and wince.  The issue: Metric mishap  In 1999, NASA’s much vaunted $125 million Mars Climate Orbiter self-destructed upon entering the red planet’s atmosphere some 100 km closer and 25km lower than planned. This costly space debacle’s post-mortem revealed that Lockheed-Martin, the company which developed and built…

Houston, we have a problem…how can people get it so wrong?   was last modified on October 4th, 2018 by Proof Communications Author
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Lexophile

The tragedy of life with lexophilia

A lexophile is a lover – of words, that is. And word lovers especially enjoy word play, palindromes and the like. According to entirely unreliable sources, that most august of broadsheets, the New York Times, holds an annual lexophile competition to see who can create the best original pun. Furphy or not, it’s all good fun, so take a moment to enjoy these tragic examples of past winners.  Haunted French pancakes give me the crepes.  This girl today said she…

The tragedy of life with lexophilia was last modified on September 17th, 2018 by Proof Communications Author
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Headache

Avoid headaches: employ a professional business writer 

‘Write a complex business document’ is never going make it onto any list of Fifty Things You Absolutely Must Do Before You Die. Many individuals tasked with creating complex but compelling business documentation view such requests as being on par with being asked to willingly put their head in a vice. Hardly surprising given that business writing is almost certainly not the skill set they were originally employed for.   In fact, almost certainly made-up statistics show that an overwhelming majority…

Avoid headaches: employ a professional business writer  was last modified on September 14th, 2018 by Proof Communications Author
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Lottery ticket

Business Awards – You’ve got to be in it to win it 

Every week, some lucky person becomes obscenely wealthy overnight after their numbers come up, and millions of Australians curse their own bad luck. If only they’d had the foresight to buy a ticket. Winning a business award, however, is nothing to do with luck and undoubtedly requires a shedload more effort than a quick trip to the newsagent. But here’s why entering really is worth it.  Assess your business performance. Most business awards require you to provide evidence of growth,…

Business Awards – You’ve got to be in it to win it  was last modified on September 4th, 2018 by Proof Communications Author
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Resume

Failure to proofread leaves job applicant furious 

This week’s SMH carries an article by Tom Cowie, reporting events after lawyer Susan Cole hired online resumé company, 1300 Resumé, to write her job application for ASIO, Australia’s national spy agency. But when both parties – somewhat ironically – failed to spy numerous mistakes and Ms Cole wasn’t granted an interview, a lengthy legal stooshie ensued.   Ms Cole ‘sent some documents’ through to 1300 Resumé to help with her application, including a previous CV. Preparing for an overseas holiday,…

Failure to proofread leaves job applicant furious  was last modified on August 17th, 2018 by Proof Communications Author
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Headlines

Headline grabbing?  

So, you’ve just came up with a great idea for an article for your website or blog and you’re convinced everyone is going to love it. Thing is, you can’t think of a good title or headline to grab your readers’ attention. So, where can you go for inspiration? According to Dave Navarro in his article The 10 Essential Ingredients of Successful Sales Pages, you’re making life harder than necessary if you’re not cultivating what he refers to as a…

Headline grabbing?   was last modified on July 25th, 2018 by Proof Communications Author
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Tatoo

Always go to a tattooist who understands apostrophes

The perils of not using a proofreader were quite literally thrown into the harsh glare of the notoriously unforgiving Hollywood spotlights earlier this year. While Emma Watson, star of all things Harry Potter, posed for photographs at the kill-for-an-invite-post-Oscars party, it was Watson’s grammatically incorrect ‘Times Up’ tattoo that made the biggest headlines. Does any of this Tinsel Town to-do really matter? Well, yes, it does. It matters because it’s a whopping example of how the power of tiny mistakes…

Always go to a tattooist who understands apostrophes was last modified on August 28th, 2018 by Proof Communications Author
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