Writing tips

Why Van Halen refused brown M&Ms and you should too

As the music world mourns the death of rock god Eddie Van Halen this week, stories of his eponymous band’s famous ‘no brown M&Ms’ standard contractual clause have resurfaced. That’s right, you read correctly. Brown ones were strictly verboten. But was this stipulation simply a furphy? And what on earth has it got to do with proofreading? The clause was real enough. But it wasn’t just one of those typically outrageous demands so often associated with headline acts. (Iggy Pop…

Why Van Halen refused brown M&Ms and you should too was last modified on October 20th, 2020 by Proof Communications Team
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Research findings that will improve your tender and proposal writing

If you have responsibility for writing your company’s tenders and proposals, then you’ll know that the process includes having conversations with the prospective client well in advance of the Request for Tender (RFT) or Request or Proposal (RFP) being issued. While attending sales meetings may not be part of your role, the information your sales person or team uncovers at meetings with your prospective clients is fundamental for the value proposition and content in your tender or proposal response. You…

Research findings that will improve your tender and proposal writing was last modified on September 8th, 2020 by Proof Communications Team
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Enter to Win

Three Top Tips for winning your Award Entry

Winning business awards has so many upsides: They raise your personal profile and the profile of your business; clients or customers like it as they are associated with you; it’s great for the morale of your staff; and it attracts new employees and potential investment. It’s great for your corporate CV. If you ask anyone who’s entered an award, even if they didn’t win, they will tell you how much they benefited from the process. Entering awards forces you to…

Three Top Tips for winning your Award Entry was last modified on August 13th, 2020 by Proof Communications Team
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Top tips for Winning Business Awards

There are so many benefits of winning an award, including: They raise your personal profile and the profile of your business; clients or customers like it as they are associated with you; it’s great for the morale of your staff; and it attracts new employees and potential investment. It’s great for your corporate CV. If you ask anyone who’s entered an award, even if they didn’t win, they will tell you how much they benefited from the process. Entering awards…

Top tips for Winning Business Awards was last modified on July 28th, 2020 by Proof Communications Team
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Feedback

Great quick tip for your website content

In Reality Marketing Revolution by Mike Lieberman and Eric Keiles, there’s a great idea for checking whether your website’s key messages are hitting the right spot. Very simply, take screen shots of your website pages, starting with the home page, or open up the Word version of the website content (the content you finalised before you uploaded it to the website) and: Draw a blue circle around every word “you or your”. Draw a red square around every word “we…

Great quick tip for your website content was last modified on July 23rd, 2020 by Proof Communications Team
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Light Bulb

Quick tips to brighten up your writing

Are you inadvertently boring your readers to death? If your steadily declining readership indicates an unacceptably high body count then you might want to think about zhooshing things up a bit by swapping words and phrases that aren’t doing your writing any favours. Such as… At the end of the day Almost as bad as proclaiming ‘it is what it is’, this phrase can be readily changed for: In conclusion Ultimately Finally Eventually In terms of You can replace this…

Quick tips to brighten up your writing was last modified on July 21st, 2020 by Proof Communications Team
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Keep it simple

Filler Instinct

Written business content needs to be free of filler words. Filler words (and phrases, for that matter) are those that you can safely jettison to make your key points sharper and your message easier to digest. But what’s so bad about a filler word? Hear ‘filler word’ and think ‘empty calories’ – they have the same effect. Like something that tastes good for about a nanosecond but which is ultimately unsatisfying (and does nothing for your hips). Filler words use…

Filler Instinct was last modified on July 7th, 2020 by Proof Communications Team
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Dictionary

10 common English language mistakes

(Plus one you may think is an error, but isn’t). One of the wonderful features of the English language is its flexibility. We have a staggering range of words to choose from, whatever we are trying to say. And the ease with which we adopt new words and spread these around the world is a true example of globalisation. But writing in the English language is fraught with opportunities for error and confusion. Avoiding mistakes is not just a pastime…

10 common English language mistakes was last modified on June 30th, 2020 by Proof Communications Team
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The ‘write’ words

Do you have to write business documents for your organisation? Even the world’s best-selling writers struggle from time to time and rely on revision (and editors) to improve their drafts. They know that it takes time to write a good document, and that they don’t have to be word perfect first time round. Help! I’ve got writer’s block Facing a blank sheet of paper (or screen) is very intimidating. It’s not unusual for experienced writers to suffer from writer’s block,…

The ‘write’ words was last modified on June 25th, 2020 by Proof Communications Team
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