Eden Brae Homes

“It is her ability to communicate at all levels of an organisation that makes Rosemary a standout copywriter. Whether talking to an apprentice or manager, she has a way of making people feel confident that she ‘gets’ what they are saying.”

Elisa Hay, Marketing Manager, Eden Brae Homes.

Eden Brae Homes

Eden Brae Homes is a home builder, servicing Sydney, Newcastle and the Central Coast of NSW.

Challenge

  • Differentiate company in the crowded home builder market
  • Win the coveted Housing Industry Association (HIA) Professional Major Builder Award

Our approach

In the last 7 years, Proof Communications has compiled detailed and high-quality submissions for this award that clearly articulate Eden Brae’s compelling value proposition.

We have also streamlined copy for the company’s website and marketing projects, ensuring customers understand the Eden Brae competitive advantage.

Outcomes

With help from Proof Communications, Eden Brae Homes won the prestigious industry award:

Winner – HIA Professional Major Builder Award

Key to Eden Brae’s success was clearly and comprehensively presenting what differentiates them, and packaging this up to create a compelling submission.

“In the past we’ve had a mix of style and tone to our messaging so we needed someone to come in and create a consistent voice that could be understood by everyone,” says Elisa Hay, Marketing Manager, Eden Brae Homes.

“Rosemary does this very easily. She constantly surprises us with how quickly she picks up on our processes and ‘builder speak’ and is able to translate this into a message that is clear and easy to read.”

“On projects where other creative agencies have been involved, Rosemary understands how to match the copy to the visuals for maximum effect. She has also proved herself an expert at streamlining large volumes of written material to create a universal message.”

For help with copywriting, proofreading or editing any of your business documents, contact Proof Communications on 02 8036 5532 or 0411 123 216 or head to the contact page.

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