Are you inadvertently boring your readers to death? If your steadily declining readership indicates an unacceptably high body count then you might want to think about zhooshing things up a bit by swapping words and phrases that aren’t doing your writing any favours. Such as…

At the end of the day

Almost as bad as proclaiming ‘it is what it is’, this phrase can be readily changed for:

  • In conclusion
  • Ultimately
  • Finally
  • Eventually
In terms of

You can replace this old chestnut with:

  • Of
  • Regarding
  • About
Fairly unique

No, no and a double serving of no. Rather like the impossibility of being ‘a little bit pregnant’, something is either unique or it isn’t. Simple as that. ‘Fairly’ and ‘unique’ do not belong together.

Kind of

This is a filler term and can be deleted altogether without any qualms. ‘She was kind of laughing like crazy’ means exactly the same as ‘She was laughing like crazy’.

Includes but is not limited to

Unless you’re writing in legalese – and most of us won’t be – then you can safely shorten this phrase. Truly, give readers some credit for understanding that a list is generally not considered exhaustive. You can change it to:

  • Includes
  • Typically
  • Plus
  • Involving
At this moment in time

A shameless waste of letters, you can get to the point much faster by using:

  • Now
  • Today
  • Currently
  • Presently

Practice tighter writing to brighten your message and keep your readers engaged far longer.

For help with copywriting, proofreading or editing any of your business documents, contact Proof Communications on 02 8036 5532 or 0411 123 216 or head to the contact page.

Quick tips to brighten up your writing was last modified on July 21st, 2020 by Proof Communications Team
Share this ...