Tell me a story: how to colour your business writing

What is good story book without pictures? What would Winnie the Pooh be without EH Shepherd, Alice in Wonderland without Tenniel? These classic children’s book illustrators visually interpreted those stories in a way that has made an indelible mark on how they have been read and understood by generations of children.

We don’t generally get the paint box out when we are writing business communications, but bringing a bit of colour to your pieces can really improve your reader’s engagement level.

And we don’t mean letting your designer loose with the colour palette. You can illustrate the points you want to make, or the story you are telling, just through your writing.

Some ideas for bringing colour to your communications include:

  • Stories
  • Observations
  • Anecdotes
  • Topical references
  • Statistics
  • Examples
  • Case studies
  • Quotes
  • Humour (used with care – nothing smutty or inflammatory, thanks)

These elements make your writing more personal, engaging and interesting, allowing readers to engage at more emotional level. Use a smattering in the next piece you have to write.

For help with copywriting, proofreading or editing any of your business documents, contact Proof Communications on 02 8036 5532 or 0411 123 216 or head to the contact page.

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