Many individuals tasked with writing a company’s business award entries see it as being on par with being asked to put their head in a vice. Hardly surprising given that writing business awards is almost certainly not the skill set they were originally employed for.
Fortunately, there is an alternative. Commissioning a professional award writer adds real value by enabling a company to submit exceptionally well written, compelling award submissions.
How can a professional award writer help?
A skilled award writer works closely with each client to establish key messages from often vast amounts of information. A professional business writer will:
- Build a logical structure for the award entry, communicating evidence for outcomes clearly and succinctly.
- Use language that encourages the judges to keep reading, ensuring key messages make real impact via engaging content.
- Present complex information in an easily understandable way; avoiding jargon but without patronising the judges.
- Ensure correct use of grammar and punctuation.
One of the key benefits for companies using an award writer is that professionally-created content for one purpose can very often be re-deployed in a multitude of ways – for tenders, bids, website content, marketing communications, advertising, training materials, social media, newsletters, industry comment, and much more.
Recognising real value
Savvy business owners work with professional award writers to help them win the award. No one seriously wants to enter a business award with a poorly written submission. What’s more, using the expertise of an award writer adds more value as it allows employees to devote 100 per cent of their time to what they do best: their jobs.