We know that we can send a brief and get back content that works for us, which is great as it relieves some of our workload.
Sarah Hopkins, Conquest Marketing Coordinator
Conquest Equipment is Australasia’s leading specialist in industrial and commercial cleaning equipment for floors and tiles.
- Regular content required
- Heavy workload in Marketing
- Limited in-house copywriting expertise
Proof Communications has been working with Conquest Equipment for the past year, taking the time to get to know the company, its key messages and brand positioning. Proof Communications drafts monthly blog articles for Conquest that are published on the company website, in client newsletters and on social media.
Conquest’s Marketing Coordinator Sarah Hopkins says, “Proof Communications understand us as a company and how we communicate. They write the article for us from our brief, and typically we’ll come back with very few, if any, changes.”
Proof Communications writes to the professional standard that Conquest requires. Sarah says, “We know that we can send a brief and get content back that works for us, which is great as it relieves some of our workload.
“As industry leaders, we want to maintain a certain style and tone throughout our content, steering away from more conversational language and maintaining a high level of professionalism – without sounding cold.
“Finding the right balance has been a real challenge for copywriters in the past. However, Proof Communications has grasped this concept well, working with us to ensure our marketing copy flows well.”
Sarah describes the companies’ working relationship as “fantastic”. She says: “Rosemary’s very easy to deal with – she’s approachable, communicates effectively, and our goals are always met.”
Glynis has helped to humanise us. She has helped us communicate in a way that is approachable and easy to understand.
Elle Baitieri, Marketing Associate, StateCover Mutual Limited
StateCover Mutual Limited
StateCover Mutual Limited is a member-owned organisation that provides workers’ compensation insurance to local government entities in NSW. It insures around 94% of eligible councils across the state and covers a workforce of 32,000 employees.
- Heavy workload in Marketing
- Limited in-house copywriting expertise
- Communicate in plain English rather than legalese
Proof Communications edits StateCover’s copy to plain English. This immediately makes content more readable and interesting, improving the communication outcomes for the organisation.
StateCover has been working with Proof Communications for the last few years on marketing communications, collateral and business development materials.
“There have been so many projects,” says Elle Baitieri, Marketing Associate at StateCover. “Tenders, re-writing standard claims letters to injured workers, member councils and rehabilitation providers, quarterly blogs to members, copywriting for our marketing collateral and conference materials, and much more!
“Proof has really helped us to write in a certain way,” she says. “We had no in-house expertise in copywriting, so previously our communications were written in a very formal, rigid way. Glynis has helped to humanise us. She has helped us communicate in a way that is approachable and easy to understand.”
Elle says that working with Proof Communications has helped the organisation move in the right direction. “Now we always try and communicate in plain English and not just in a legal or technical way,” she says.
On working together, Elle says, “Glynis is always approachable, collaborative, open and friendly – happy to help. And as our marketing function currently begins and ends with me, she has helped make my job so much easier!
“We are working towards using consistent language and tone of voice across all our communications, and Glynis’ contribution in helping us achieve this has been invaluable.
“The work is reasonably priced as well, so that’s never an obstacle,” she adds.
Engaging Proof Communications was definitely an investment in me and my business – not an expense.
Cathy Brown, Founder & Director, Activ8
Activ8 Finance is a boutique mortgage and finance practice. Cathy Brown, Founder and Director is determined to help clients achieve their financial dreams – whether that be buying a home, building a property portfolio, or even becoming a property developer. She also wants to make a lasting difference to them through education.
- Overcome self-doubt and nominate for an award
- Win an award in the highly competitive broker industry
- Limited in-house writing expertise
Proof Communications spent time talking to Cathy to get to know her, as well as her business, her passions, and how she strives to make a difference. We helped her identify and articulate her strengths and differentiators and drafted the award entry on her behalf.
Cathy says, “Glynis wrote one entry on my behalf, which I was able to adapt to enter another three separate awards. There is so much value in the work she produced! Engaging Proof Communications was definitely an investment in me and my business – not an expense.”
In just a few short months, Cathy received the sort of industry recognition she could have previously only have dreamed of:
- Winner – Best All-Round Broker in NSW and ACT 2018 (Connective Excellence Awards)
- State Finalist – Residential Finance Broker Award 2018 (MFAA Excellence Awards)
- National Finalist – Best Independent Mortgage Broker 2018 (Women in Finance Awards)
- National Finalist – ANZ Brokerage of the Year (1-5 staff) + FBAA Broker of the Year – Independent (The Australian Mortgage Awards)
“Glynis made the process incredibly easy,” Cathy says. “She quickly understood me, my business, and my passion for making a difference and getting more women involved in the industry. She really helped me articulate my strengths.”
Cathy has benefited immensely from the huge profile boost she gained as a result of this industry exposure. “My existing clients have all been so gracious and congratulatory,” she says. “My business referrers have been amazing; they’re now introducing me as ‘the award-winning broker’ – an endorsement that has completely repositioned me in the eyes of potential clients.
“I’m also getting a lot more attention from the banks and media trade journals, who now see me as a thought leader. Again, and again, I’m being asked for my expert opinion on the challenges facing the industry. I’ve also been invited to participate in roundtable discussions with other industry leaders and specialists on topics I’m truly passionate about, such as opportunities for women in finance.
“Entering these awards has definitely opened up doors for me. I only wish I’d done it sooner.”
The building industry is ridiculously competitive….Proof Communications gave us the edge we needed to stand out in a crowded market…They are excellent at what they do.
Daniel Logue, General Manager, Fairmont Homes NSW
Fairmont Homes NSW
Fairmont Homes NSW is a family-owned and operated business that builds custom-luxury residences and project homes in Sydney.
- Win an award in the highly competitive building industry
- Limited in-house writing expertise
Proof Communications spent time talking to General Manager Daniel Logue to understand the business, its value proposition and unique selling points. We then drafted the award entry, advising Daniel where we needed specific additional information. We made suggestions on how to present the content and engaged a graphic designer to deliver a quality finished product.
Daniel and the team at Fairmont Homes received the recognition they deserved:
- Winner – 2018 HIA NSW Professional Medium Builder / Renovator of the Year.
“The building industry is ridiculously competitive,” says Daniel. “For a family owned and operated business, like Fairmont Homes, the Housing Industry Association (HIA) industry awards represent a real opportunity to stand out from the crowd.”
On working with Proof Communications, he says, “They also put forward ideas we never would have considered. The end product resembled a coffee table book – it was so impressive. When I look back now on our previous entries and compare them with the entry Proof Communications put together, they are like chalk and cheese.
“It was an absolute breeze working with everyone at Proof Communications. Every part of the process was seamless, easy and well-scheduled. We’ll definitely be using Proof Communications for next year’s entry. They are excellent at what they do.”
Proof Communications has absolutely helped us nail our strategy from a content marketing perspective. Whenever something comes up that involves communicating in the written form, the only company I’d consider going to is Proof Communications.
John McVicker, Founder and Managing Director, Best Technology Services
Best Technology Services
Best Technology Services works with Australia’s leading technology vendors, systems integrators and resellers to keep their technology and equipment running smoothly.
- Create compelling content that demonstrates knowledge and expertise
- Make complex technical content reader-friendly
- Stand out from the crowd in the highly competitive field services industry
Every six to eight weeks, Proof Communications interviews Founder and Managing Director John McVicker to write thought leadership and expert opinion pieces that will add value for clients and create new business opportunities.
John says, “Rosemary has such a great writing style. She takes my jumbled thoughts and crafts these beautiful articles that are always very well-received. The articles do exactly the job we need them to do; soon after each article is published, at least one or two people want to talk business with us.
“We now have an online archive of concise, well-written articles that speak to the quality of our business and our knowledge. On top of this, Proof Communications has also written the copy for our website, as well as a number of award entries on our behalf. We’ve been named a finalist each and every time, and this all comes down to the quality of the submission.
“We’ve got a really good presence in the marketplace now. We’re known as experts at what we do, and clients appreciate the way we share our knowledge. Proof Communications has absolutely helped us nail our strategy from a content marketing perspective. Whenever something comes up that involves communicating in the written form, the only company I’d consider going to is Proof Communications.”
The team at Proof Communications stepped in when we needed them and did such a good job at filling a gap in our internal communications team that we’ve continued to work with them to this day.
Shauna Milani, Design Manager, SCIA
Spinal Cord Injuries Australia (SCIA) is run for and by people with spinal cord injuries (SCI). The organisation works tirelessly to break down barriers for people with SCI by providing a broad range of services, from exercise therapy and employment services through to help with navigating National Disability Services and accessing peer support.
- Create compelling, informative content that has the power to engage people with SCI
- Continue to meet deliverables when in-house communications team is understaffed
Proof Communications offers SCIA pro bono proofreading services. We also support SCIA with the writing and editing of magazine articles for Accord, its official quarterly journal.
During a critical time when its communications team was understaffed, SCIA engaged Proof Communications to help with sub-editing and writing magazine articles from scratch.
“The team at Proof Communications stepped in when we needed them. Without them, we wouldn’t have been able to continue with the magazine at the same level during that period,” explains SCIA Design Manager, Shauna Milani.
“They did such a good job at filling a gap in our internal communications team that we’ve continued to work with them to this day – even with staff levels back on track.”
Being able to quickly adapt to the tone, voice and style of an already established magazine has been very important to SCIA.
“We are providing advice and information to people within the physical disability sector and people with SCI. We are sharing stories to help combat feelings of isolation and build connections. Language is, therefore, really important.
“Glynis [from Proof Communications] has been really successful at not only adapting to the tone and style of the magazine, but also improving it in terms of content ideas,” says Shauna. “She has fit seamlessly into our team. In fact, it’s like she’s one of the team.”
It's the collaborative way Proof Communications approaches tender writing that I enjoy the most.
Louise Hughes, Director, TRANSITION
TRANSITION is a Sydney-based relocation consultancy.
- Win new contracts through tenders
- Differentiate TRANSITION from its competitors
Proof Communications collaborated with TRANSITION Director Louise Hughes to understand her company’s point of difference and clearly articulate it in her tender response.
“The evaluator told us there was nothing to critique about the tender response, that it was perfect,” recalls Louise.
“I had been writing tenders myself for many years, but I reached the point where I realised that I wasn’t getting over the line. I needed a professional to help me articulate my expertise in a way that would make my business stand out.”
As an experienced relocation planning specialist and leader in her industry, Louise has a strong sense of what her business has to offer. “Proof Communications has an easy ability to take my ideas and move them up the next level,” Louise says.
“I love Proof’s collaborative approach. It’s not like handing something over and hoping they’ll get it right. I know what I want to say and how to answer the questions, but I don’t know how best to word them. Proof drives the process, combining their expertise and my knowledge in the best way possible. It’s true collaboration.”
Proof Communications’ expert advice has helped us refine our responses to clearly communicate our brand and benefits.
Petricia Augustus, Head of Communications, Marketing and Operations, MS Research Australia.
MS Research Australia
Not-for-profit, MS Research Australia, is dedicated to funding and fostering collaboration into multiple sclerosis (MS) research.
- Limited time to put together award submissions
- Raise awareness for MS research
Proof Communications worked closely with MS Research Australia to advise them on their award submission and help them refine their messaging to clearly communicate the incredible work the organisation does.
MS Research Australia won a trifecta of awards, positioning it firmly as a leader in its field:
- Telstra Business Awards 2017 – NSW Business of the Year
- Telstra Business Awards 2017 – Australian Charity Award
- Australian Charity Awards 2017 – Outstanding Achievement.
This was the first time the MS Research Australia marketing team had sought professional help with their award entries.
“We’re a small team and we were finding it increasingly difficult to have the time to put together award submissions,” explains Petricia Augustus, Head of Communications, Marketing and Operations.
“Working with Proof Communications was an easy process. They were able to add value and be part of our team for the weeks leading up to the submissions. I was in the habit of looking at our organisation with an internal focus, so it proved really helpful to get advice from a fresh, external perspective.”
Wins like these are an important part of raising awareness for the internationally coordinated effort to find a cure for MS. “It’s important that the organisation is recognised in this way,” says Petricia. “These awards show that we are transparent in our processes, and this is an important drawcard for donors.
“We chose Proof Communications to work with because we could see they had a high success rate with their award entries and had worked with charities before. It was important to us that our provider understand the not-for-profit sector.”
Proof Communications had the expertise we needed and choosing them meant I was working with someone who took a very genuine and personal interest in seeing Artlivemedia win.
Michelle Bourke, Founder and CEO, Artlivemedia (now Foresight Digital Media), Winners of the 2016 New Business Award (Victoria).
Foresight Digital Media (previously Artlivemedia)
Foresight Digital Media (previously Artlivemedia) is an award-winning digital marketing agency specialising in enterprise SEO, Paid Digital, Analytics and Conversion Rate Optimisation.
- Submit an entry for a high profile and very competitive award category
- Gain an external perspective and insight on their business and award entry
Proof Communications took the time to get to know Founder and CEO Michelle Bourke, asking her questions on why she was entering this award and what winning it would mean to her. With this information, we helped her appraise and fine-tune the messaging in her entry.
Further, we acted as an awards mentor, using our experience and expertise to offer practical advice and make the entry process and follow-on requirements for finalists as straightforward as possible.
After just 18 months in operation, Artlivemedia was announced:
- Winner – Telstra New Business Award (Victoria) 2016
Michelle believes that bringing in Proof Communications played a key role in their win.
“It’s about taking a really strategic approach and recognising everything has its own specialty,” she says. “Proof Communications had the expertise we needed and choosing them meant I was working with someone who took a very genuine and personal interest in seeing Artlivemedia win; she was like my personal awards mentor, giving me great practical advice which made all the organisation around the award really easy. When we became finalists, she took the time to take a call from me and discuss in depth the best approach to all Telstra’s questions. We simply didn’t have access to a resource like that before.”
Michelle also valued Proof Communications’ judgment: “When you’re writing about your own company, it can be difficult to gain perspective,” Michelle says. “I had the internal knowledge, but to have another professional with a different perspective look over what I’d put together was really invaluable – making an investment in this was a very important business decision.
“I worked with a member of Proof Communications who had personal experience with winning an award, so she had insights into the process that I couldn’t have gained from anyone else. By asking ‘What would winning this award really mean to you?’, she helped me give far greater thought to the broader implications of what winning would mean, not just for my own business but as an inspiration for other businesses doing the same.”
Michelle sums up her feelings on choosing the right partner: “There’s nothing worse than working with a provider who simply doesn’t care; who doesn’t really get what your business is about. An authentic interest only comes from working with those who have passion – and Proof Communications has got that. In spades.”
Proof is brilliant at getting the job done without needing too much guidance or management.
Marketing and Communications Business Partner – Infrastructure, Aurecon
Aurecon is a global engineering consultancy and one of Australia’s most successful and largest technical consulting firms.
- Heavy workload for engineers
- Need to win awards to position company as an industry leader
Proof Communications works with Aurecon to deliver award submissions on time and to achieve wins that will position Aurecon at the forefront of the industry. This eases the pressure on the engineers to write award submissions when their time is better spent achieving project deadlines.
Shannon Gillespie, Marketing and Communications Business Partner says, “Proof was very quick to pick up on the engineering sector and its terminology. Our award submissions can be quite technical, but Proof had no problem in pulling out the standout innovations and identifying the expertise of our projects and people.
“The awards help position us in the market. We can win all the jobs we want but if we’re not being recognised as a leader in our field it is hard to keep winning the best projects and working with the best clients.”
It is her ability to communicate at all levels of an organisation that makes Rosemary a standout copywriter. Whether talking to an apprentice or manager, she has a way of making people feel confident that she ‘gets’ what they are saying.
Sonia Brown, Marketing Manager, Eden Brae Homes.
Eden Brae Homes
Eden Brae Homes is a home builder, servicing Sydney, Newcastle and the Central Coast of NSW.
- Differentiate company in the crowded home builder market
- Win the coveted Housing Industry Association (HIA) Professional Major Builder Award
In the last two years, Proof Communications has compiled detailed and high-quality submissions for this award that clearly articulate Eden Brae’s compelling value proposition.
We have also streamlined copy for the company’s website and marketing projects, ensuring customers understand the Eden Brae competitive advantage.
With help from Proof Communications, Eden Brae Homes won the prestigious industry award:
Winner – HIA Professional Major Builder Award 2018
Key to Eden Brae’s success was clearly and comprehensively presenting what differentiates them, and packaging this up to create a compelling submission.
“In the past we’ve had a mix of style and tone to our messaging so we needed someone to come in and create a consistent voice that could be understood by everyone,” says Sonia Brown, Marketing Manager, Eden Brae Homes.
“Rosemary does this very easily. She constantly surprises us with how quickly she picks up on our processes and ‘builder speak’ and is able to translate this into a message that is clear and easy to read.”
“On projects where other creative agencies have been involved, Rosemary understands how to match the copy to the visuals for maximum effect. She has also proved herself an expert at streamlining large volumes of written material to create a universal message.”